TABLE OF CONTENTS
1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET DEFINITION 10
1.3 OVERVIEW OF U.S. HIGH CAPACITY FORKLIFT TRUCK MARKET 10
1.4 CURRENCY AND PRICING 11
1.5 LIMITATIONS 11
1.6 MARKETS COVERED 11
2 MARKET SEGMENTATION 13
2.1 MARKETS COVERED 13
2.2 YEARS CONSIDERED FOR THE STUDY 14
2.3 GEOGRAPHIC SCOPE 14
2.4 DBMR TRIPOD DATA VALIDATION MODEL 15
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 18
2.6 DBMR MARKET POSITION GRID 19
2.7 MARKET END-USER COVERAGE GRID 20
2.8 CHALLENGE MATRIX 21
2.9 MULTIVARIATE MODELLING 22
2.10 PRODUCT TYPE CURVE 22
2.11 SECONDARY SOURCES 23
2.12 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 26
4.1 PORTERS MODEL 27
4.2 TECHNOLOGICAL TRENDS 28
4.3 PRICING ANALYSIS 30
4.3.1 FORKLIFT COST RANGES 30
4.3.2 FORKLIFT PRICING FACTORS 30
4.4 APPLICATIONS AND THEIR END CUSTOMER LIST (WITH SAFETY DEPARTMENT CONTACT INFORMATION) 34
5 REGULATIONS 40
6 MARKET OVERVIEW 53
6.1 DRIVERS 55
6.1.1 RAPID INDUSTRIALIZATION/EXPANSION OF CONSTRUCTION COMPANIES 55
6.1.2 GROWING DEMAND FOR FORKLIFT TRUCKS IN THE MANUFACTURING SECTOR 55
6.1.3 EMERGENCE AND ACCEPTANCE OF ELECTRIC-POWERED FORKLIFT TRUCKS 56
6.2 RESTRAINTS 57
6.2.1 HIGH COST ASSOCIATED WITH HEAVY FORKLIFT TRUCKS 57
6.2.2 HIGH MAINTENANCE COST FOR MULTIPLE FLEET OWNERS 57
6.3 OPPORTUNITIES 58
6.3.1 GROWING DEMAND FOR FORKLIFT TRUCKS IN WAREHOUSE MANAGEMENT 58
6.3.2 INCREASING FUNCTIONALITY OF HEAVY FORKLIFT TRUCKS 59
6.3.3 INCREASING PARTNERSHIP AND ACQUISITION AMONG MARKET PLAYERS 59
6.4 CHALLENGES 60
6.4.1 MODERN FORKLIFT TRUCKS ARE NOT SUITABLE FOR THE INDUSTRY ENVIRONMENT 60
6.4.2 LACK OF INFRASTRUCTURE FOR ELECTRIC FORKLIFT TRUCKS 60
7 U.S. HIGH CAPACITY FORKLIFT TRUCK MARKET, BY END USER 62
7.1 OVERVIEW 63
7.2 CONSTRUCTION 64
7.2.1 INTERNAL COMBUSTION ENGINE POWERED 65
7.2.1.1 DIESEL 66
7.2.1.2 LPG/GASOLINE 66
7.2.2 ELECTRIC POWERED 66
7.3 FREIGHT & LOGISTICS 66
7.3.1 INTERNAL COMBUSTION ENGINE POWERED 66
7.3.1.1 DIESEL 67
7.3.1.2 LPG/GASOLINE 67
7.3.2 ELECTRIC POWERED 67
7.4 MANUFACTURING 67
7.4.1 INTERNAL COMBUSTION ENGINE POWERED 68
7.4.1.1 DIESEL 68
7.4.1.2 LPG/GASOLINE 68
7.4.2 ELECTRIC POWERED 69
7.5 NATURAL RESOURCES 69
7.5.1 INTERNAL COMBUSTION ENGINE POWERED 69
7.5.1.1 DIESEL 70
7.5.1.2 LPG/GASOLINE 70
7.5.2 ELECTRIC POWERED 70
7.6 WAREHOUSE & FACTORY 70
7.6.1 INTERNAL COMBUSTION ENGINE POWERED 71
7.6.1.1 DIESEL 71
7.6.1.2 LPG/GASOLINE 71
7.6.2 ELECTRIC POWERED 72
7.7 MINING 72
7.7.1 INTERNAL COMBUSTION ENGINE POWERED 72
7.7.1.1 DIESEL 73
7.7.1.2 LPG/GASOLINE 73
7.7.2 ELECTRIC POWERED 73
7.8 FOOD & BEVERAGES 73
7.8.1 INTERNAL COMBUSTION ENGINE POWERED 74
7.8.1.1 DIESEL 74
7.8.1.2 LPG/GASOLINE 74
7.8.2 ELECTRIC POWERED 74
7.9 RETAIL & WHOLESALE 74
7.9.1 INTERNAL COMBUSTION ENGINE POWERED 75
7.9.1.1 DIESEL 76
7.9.1.2 LPG/GASOLINE 76
7.9.2 ELECTRIC POWERED 76
7.10 OTHERS 76
8 U.S. HIGH CAPACITY FORKLIFT TRUCK MARKET , COMPANY LANDSCAPE 77
8.1 COMPANY SHARE ANALYSIS: U.S. 77
9 SWOT ANALYSIS 78
10 COMPANY PROFILE 79
10.1 HYSTER-YALE MATERIALS HANDLING, INC. 79
10.1.1 COMPANY SNAPSHOT 79
10.1.2 REVENUE ANALYSIS 79
10.1.3 BRAND PORTFOLIO 80
10.1.4 RECENT DEVELOPMENTS 80
10.2 KOMATSU 81
10.2.1 COMPANY SNAPSHOT 81
10.2.2 REVENUE ANALYSIS 81
10.2.3 PRODUCT PORTFOLIO 82
10.2.4 RECENT DEVELOPMENTS 82
10.3 TOYOTA MATERIAL HANDLING (A SUBSIDIARY OF TOYOTA MOTOR CORPORATION) 83
10.3.1 COMPANY SNAPSHOT 83
10.3.2 REVENUE ANALYSIS 83
10.3.3 PRODUCT PORTFOLIO 84
10.3.4 RECENT DEVELOPMENTS 84
10.4 MITSUBISHI LOGISNEXT AMERICAS INC. 85
10.4.1 COMPANY SNAPSHOT 85
10.4.2 PRODUCT PORTFOLIO 85
10.4.3 RECENT DEVELOPMENTS 85
10.5 TAYLOR MACHINE WORKS, INC 86
10.5.1 COMPANY SNAPSHOT 86
10.5.2 PRODUCT PORTFOLIO 86
10.5.3 RECENT DEVELOPMENTS 87
10.6 CARER FORKLIFTS 88
10.6.1 COMPANY SNAPSHOT 88
10.6.2 PRODUCT PORTFOLIO 88
10.6.3 RECENT DEVELOPMENTS 88
10.7 COMBILIFT 89
10.7.1 COMPANY SNAPSHOT 89
10.7.2 PRODUCT PORTFOLIO 89
10.7.3 RECENT DEVELOPMENTS 89
10.8 HYUNDAI CONSTRUCTION EQUIPMENT AMERICAS 91
10.8.1 COMPANY SNAPSHOT 91
10.8.2 PRODUCT PORTFOLIO 91
10.8.3 RECENT DEVELOPMENTS 91
10.9 MANITOU GROUP 92
10.9.1 COMPANY SNAPSHOT 92
10.9.2 REVENUE ANALYSIS 92
10.9.3 PRODUCT PORTFOLIO 93
10.9.4 RECENT DEVELOPMENT 93
10.10 SANY AMERICA 94
10.10.1 COMPANY SNAPSHOT 94
10.10.2 PRODUCT PORTFOLIO 94
10.10.3 RECENT DEVELOPMENTS 95
11 QUESTIONNAIRE 96
12 RELATED REPORTS 98

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