TABLE OF CONTENTS
1 INTRODUCTION 59
1.1 OBJECTIVES OF THE STUDY 59
1.2 MARKET DEFINITION 59
1.3 OVERVIEW OF THE GLOBAL PERSONAL WATERCRAFT MARKET 59
1.4 CURRENCY AND PRICING 61
1.5 LIMITATIONS 61
1.6 MARKETS COVERED 61
2 MARKET SEGMENTATION 65
2.1 MARKETS COVERED 65
2.2 YEARS CONSIDERED FOR THE STUDY 66
2.3 GEOGRAPHIC SCOPE 67
2.4 DBMR TRIPOD DATA VALIDATION MODEL 68
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 71
2.6 DBMR MARKET POSITION GRID 72
2.7 VENDOR SHARE ANALYSIS 74
2.8 MULTIVARIATE MODELLING 75
2.9 TYPE TIMELINE CURVE 76
2.10 END-USER COVERAGE GRID 77
2.11 SECONDARY SOURCES 78
2.12 ASSUMPTIONS 78
3 EXECUTIVE SUMMARY 79
4 PREMIUM INSIGHTS 84
4.1 PORTERS FIVE FORCES 85
4.2 PATENT ANALYSIS 86
4.3 COMPANY COMPARATIVE ANALAYSIS 87
4.4 CASE STUDY 88
4.5 VALUE CHAIN ANALYSIS 89
4.5.1 OVERVIEW OF VALUE CHAIN ANALYSIS OF THE GLOBAL PERSONAL WATERCRAFT MARKET 89
4.5.2 PRIMARY ACTIVITIES 89
4.5.3 SUPPORTING ACTIVITIES 90
4.6 TECHNOLOGY TREND ANALYSIS 91
4.7 REGULATORY FRAMEWORK 92
5 MARKET OVERVIEW 95
5.1 DRIVERS 97
5.1.1 RAPID GROWTH IN SURFACE WATER SPORTS CHAMPIONSHIPS AND EVENTS 97
5.1.2 INCREASE IN THE NUMBER OF ADVENTURE SPORTS PARTICIPATION 97
5.1.3 UPSURGE IN THE ADVANCEMENT OF TECHNOLOGY AND ADOPTION OF CLEAN AND QUITTER WATERCRAFT 99
5.1.4 RISE IN THE DEVELOPMENT OF THE RENTAL BUSINESS 99
5.2 RESTRAINT 100
5.2.1 LACK OF SKILLED AND EXPERIENCED PROFESSIONALS 100
5.3 OPPORTUNITIES 100
5.3.1 INCREASE IN RECOGNITION OF WATER SPORTS IN INTERNATIONAL SPORTS 100
5.3.2 CHANGE IN THE LIFESTYLES AND DEMOGRAPHICS OF PEOPLE 101
5.3.3 INCREASE IN THE ADOPTION OF GLOBAL TRENDS AMONG YOUNGSTERS 101
5.4 CHALLENGE 102
5.4.1 HIGH COSTS ASSOCIATED WITH PERSONAL WATERCRAFTS 102
6 GLOBAL PERSONAL WATERCRAFT MARKET, BY TYPE 105
6.1 OVERVIEW 106
6.2 SIT-DOWN MODEL 107
6.3 STAND-UP MODEL 108
7 GLOBAL PERSONAL WATERCRAFT MARKET, BY COMPONENTS 109
7.1 OVERVIEW 110
7.2 ENGINE 111
7.3 DRIVE SHIFT 112
7.4 INTAKE GRATE 112
7.5 IMPELLER 113
7.6 STEERING NOZZLE 114
7.7 STEERING CONTROL 114
7.8 SPEEDOMETER 115
7.9 SAFETY SWITCH 116
7.10 OTHERS 117
8 GLOBAL PERSONAL WATERCRAFT MARKET, BY PROPULSION TYPE 118
8.1 OVERVIEW 119
8.2 IC ENGINES 120
8.2.1 LESS THAN 100 HP 121
8.2.2 100-250 HP 121
8.2.3 ABOVE 250 HP 121
8.3 ELECTRIC 121
9 GLOBAL PERSONAL WATERCRAFT MARKET, BY HULL TYPE 123
9.1 OVERVIEW 124
9.2 PLASTIC 125
9.2.1 SIT-DOWN MODEL 126
9.2.2 STAND-UP MODEL 126
9.3 COMPOSITE 126
9.3.1 SIT-DOWN MODEL 127
9.3.2 STAND-UP MODEL 127
10 GLOBAL PERSONAL WATERCRAFT MARKET, BY FUNCTIONALITY 128
10.1 OVERVIEW 129
10.2 ACCESSORY PACKAGE 130
10.3 AUTO TRIM 131
10.4 CONNEXT SCREEN 131
10.5 CUSTOM-TUNED ELECTRIC TRIM 132
10.6 FOOT CHOCKS 133
10.7 OPTIONAL AUDIO SPEAKERS 133
10.8 RIDE 134
10.9 OTHERS 135
11 GLOBAL PERSONAL WATERCRAFT MARKET, BY SERIES 136
11.1 OVERVIEW 137
11.2 REC LITE 138
11.2.1 SIT-DOWN MODEL 139
11.2.2 STAND-UP MODEL 139
11.3 RECREATION 139
11.3.1 SIT-DOWN MODEL 140
11.3.2 STAND-UP MODEL 140
11.4 FREESTYLE 140
11.4.1 SIT-DOWN MODEL 141
11.4.2 STAND-UP MODEL 141
11.5 PERFORMANCE 141
11.5.1 SIT-DOWN MODEL 142
11.5.2 STAND-UP MODEL 142
11.6 LUXURY 142
11.6.1 SIT-DOWN MODEL 143
11.6.2 STAND-UP MODEL 143
12 GLOBAL PERSONAL WATERCRAFT MARKET, BY SEAT MODEL 144
12.1 OVERVIEW 145
12.2 DOUBLE 146
12.3 SINGLE 147
12.4 TRIPLE 148
12.5 OTHERS 149
13 GLOBAL PERSONAL WATERCRAFT MARKET, BY DISTRIBUTION CHANNEL 150
13.1 OVERVIEW 151
13.2 DIRECT CHANNEL 152
13.2.1 COMPANY WEBSITE 153
13.2.2 E-COMMERCE WEBSITE 153
13.3 INDIRECT CHANNEL 153
13.3.1 RETAILER 154
13.3.2 DISTRIBUTER 154
13.3.3 OTHERS 154
14 GLOBAL PERSONAL WATERCRAFT MARKET, BY END-USER 155
14.1 OVERVIEW 156
14.2 RENTAL 157
14.3 INDIVIDUAL 158
14.4 GOVERNMENT 159
15 GLOBAL PERSONAL WATERCRAFT MARKET, BY REGION 160
15.1 OVERVIEW 161
15.2 NORTH AMERICA 167
15.2.1 U.S. 177
15.2.2 CANADA 182
15.2.3 MEXICO 188
15.3 ASIA-PACIFIC 193
15.3.1 CHINA 204
15.3.2 JAPAN 210
15.3.3 SOUTH KOREA 216
15.3.4 AUSTRALIA 222
15.3.5 INDIA 228
15.3.6 SINGAPORE 233
15.3.7 MALAYSIA 239
15.3.8 THAILAND 245
15.3.9 INDONESIA 250
15.3.10 PHILIPPINES 255
15.3.11 NEW ZEALAND 261
15.3.12 VIETNAM 266
15.3.13 TAIWAN 271
15.3.14 REST OF ASIA-PACIFIC 276
15.4 EUROPE 277
15.4.1 GERMANY 289
15.4.2 U.K. 296
15.4.3 FRANCE 303
15.4.4 ITALY 310
15.4.5 SPAIN 317
15.4.6 TURKEY 324
15.4.7 RUSSIA 331
15.4.8 NETHERLANDS 338
15.4.9 BELGIUM 345
15.4.10 SWITZERLAND 352
15.4.11 DENMARK 359
15.4.12 SWEDEN 366
15.4.13 POLAND 373
15.4.14 NORWAY 380
15.4.15 FINLAND 387
15.4.16 REST OF EUROPE 394
15.5 MIDDLE EAST AND AFRICA 395
15.5.1 SAUDI ARABIA 405
15.5.2 U.A.E. 411
15.5.3 EGYPT 416
15.5.4 SOUTH AFRICA 421
15.5.5 ISRAEL 427
15.5.6 BAHRAIN 432
15.5.7 KUWAIT BAHRAIN 437
15.5.8 QATAR 442
15.5.9 OMAN 447
15.5.10 REST OF MIDDLE EAST AND AFRICA 452
15.6 SOUTH AMERICA 453
15.6.1 BRAZIL 463
15.6.2 ARGENTINA 469
15.6.3 REST OF SOUTH AMERICA 475
16 GLOBAL PERSONAL WATERCRAFT MARKET, COMPANY LANDSCAPE 476
16.1 COMPANY SHARE ANALYSIS: GLOBAL 476
16.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 477
16.3 COMPANY SHARE ANALYSIS: EUROPE 478
16.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC 479
17 SWOT ANALYSIS 480
18 COMPANY PROFILE 481
18.1 BRP 481
18.1.1 COMPANY SNAPSHOT 481
18.1.2 REVENUE ANALYSIS 481
18.1.3 COMPANY SHARE ANALYSIS 482
18.1.4 PRODUCT PORTFOLIO 482
18.1.5 RECENT DEVELOPMENTS 482
18.2 KAWASAKI HEAVY INDUSTRIES, LTD. 484
18.2.1 COMPANY SNAPSHOT 484
18.2.2 REVENUE ANALYSIS 484
18.2.3 COMPANY SHARE ANALYSIS 485
18.2.4 PRODUCT PORTFOLIO 485
18.2.5 RECENT DEVELOPMENT 485
18.3 YAMAHA MOTOR CO., LTD. 486
18.3.1 COMPANY SNAPSHOT 486
18.3.2 REVENUE ANALYSIS 486
18.3.3 COMPANY SHARE ANALYSIS 487
18.3.4 PRODUCT PORTFOLIO 487
18.3.5 RECENT DEVELOPMENT 487
18.4 JIUJIANG HISON MOTOR BOAT MANUFACTURING CO., LTD 488
18.4.1 COMPANY SNAPSHOT 488
18.4.2 COMPANY SHARE ANALYSIS 488
18.4.3 PRODUCT PORTFOLIO 489
18.4.4 RECENT DEVELOPMENT 489
18.5 SHORT BLOCK TECHNOLOGIES, INC. 490
18.5.1 COMPANY SNAPSHOT 490
18.5.2 COMPANY SHARE ANALYSIS 490
18.5.3 PRODUCT PORTFOLIO 491
18.5.4 RECENT DEVELOPMENT 491
18.6 BELASSI GMBH 492
18.6.1 COMPANY SNAPSHOT 492
18.6.2 PRODUCT PORTFOLIO 492
18.6.3 RECENT DEVELOPMENTS 492
18.7 E-DOLPHIN 493
18.7.1 COMPANY SNAPSHOT 493
18.7.2 PRODUCT PORTFOLIO 493
18.7.3 RECENT DEVELOPMENT 493
18.8 GIBBS SPORTS AMPHIBIANS, INC. 494
18.8.1 COMPANY SNAPSHOT 494
18.8.2 PRODUCT PORTFOLIO 494
18.8.3 RECENT DEVELOPMENT 494
18.9 KRASH INDUSTRIES 495
18.9.1 COMPANY SNAPSHOT 495
18.9.2 PRODUCT PORTFOLIO 495
18.9.3 RECENT DEVELOPMENT 495
18.10 MACKINNON MARINE TECHNOLOGIES 496
18.10.1 COMPANY SNAPSHOT 496
18.10.2 PRODUCT PORTFOLIO 496
18.10.3 RECENT DEVELOPMENTS 496
18.11 NARKE 497
18.11.1 COMPANY SNAPSHOT 497
18.11.2 PRODUCT PORTFOLIO 497
18.11.3 RECENT DEVELOPMENT 497

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