TABLE OF CONTENTS
1 INTRODUCTION 26
1.1 OBJECTIVES OF THE STUDY 26
1.2 MARKET DEFINITION 26
1.3 OVERVIEW OF THE GLOBAL ODBC MARKET 26
1.4 CURRENCY AND PRICING 28
1.5 LIMITATIONS 28
1.6 MARKETS COVERED 29
2 MARKET SEGMENTATION 32
2.1 MARKETS COVERED 32
2.2 YEARS CONSIDERED FOR THE STUDY 33
2.3 GEOGRAPHIC SCOPE 34
2.4 DBMR TRIPOD DATA VALIDATION MODEL 35
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 38
2.6 DBMR MARKET POSITION GRID 39
2.7 VENDOR SHARE ANALYSIS 40
2.8 MULTIVARIATE MODELLING 41
2.9 OPERATING SYSTEM TIMELINE CURVE 42
2.10 APPLICATION COVERAGE GRID 43
2.11 SECONDARY SOURCES 44
2.12 ASSUMPTIONS 44
3 EXECUTIVE SUMMARY 45
4 PREMIUM INSIGHTS 50
4.1 COMPANY COMPARATIVE ANALYSIS 51
4.2 PATENT ANALYSIS 52
4.3 KEY STRATEGIC INITIATIVES 53
4.4 CONSUMER BEHAVIOUR ANALYSIS 55
4.4.1 CUSTOMER DEMOGRAPHICS 55
4.4.2 COMPANIES USING ODBC DRIVER FOR SQL AZURE 55
4.4.3 INFORMATION SEARCH 57
4.4.4 EVALUATION OF ALTERNATIVES 58
4.4.5 PURCHASE DECISION 58
4.5 VALUE CHAIN ANALYSIS 59
4.6 PORTERS FIVE FORCES 63
4.7 REGULATORY STANDARDS 64
4.7.1 FEDERAL INFORMATION PROCESSING STANDARD (FIPS) 64
4.7.2 DATA PROTECTION AND PRIVACY REGULATIONS 64
5 MARKET OVERVIEW 65
5.1 DRIVERS 67
5.1.1 INCREASING ADOPTION OF CLOUD-BASED SERVICES 67
5.1.2 RISING INTRODUCTION OF CAPABLE ODBC DRIVERS 69
5.1.3 GROWING NEED FOR REAL-TIME DATA ACCESS FOR VARIOUS APPLICATIONS 70
5.1.4 INCREASE THE NEED FOR CONNECTING MULTIPLE TYPES OF DATABASE SOLUTIONS 71
5.1.5 THE SURGE IN GLOBAL DATA GENERATION 72
5.2 RESTRAINT 73
5.2.1 RISING DATA SECURITY CONCERNS 73
5.2.2 INCREASING INCLUSION OF DIRECT LINKS TO DATABASES IN WEB DEVELOPMENT PLATFORMS 74
5.3 OPPORTUNITY 75
5.3.1 INCREASING IMPLEMENTATION OF DATA ANALYTICS 75
5.3.2 IMPROVED INTEGRATION OF ODBC WITH EMERGING TECHNOLOGIES 76
5.3.3 RISING PARTNERSHIPS AND COLLABORATION AMONG VARIOUS ORGANIZATIONS 77
5.4 CHALLENGES 78
5.4.1 COMPLEXITY IN INTEGRATING ODBC 78
5.4.2 AVAILABILITY OF ALTERNATIVE DATABASE CONNECTIVITY SOLUTIONS 80
5.4.3 VARIOUS LIMITATIONS OF SQL (STRUCTURED QUERY LANGUAGE) 80
6 GLOBAL ODBC MARKET, BY OPERATING SYSTEM 83
6.1 OVERVIEW 84
6.2 WINDOWS 85
6.3 MACOS 86
6.4 LINUX 87
6.5 OTHERS 88
7 GLOBAL ODBC MARKET, BY ODBC DRIVER 89
7.1 OVERVIEW 90
7.2 MULTI-TIER ODBC DRIVER 91
7.3 SINGLE-TIER ODBC DRIVER 92
8 GLOBAL ODBC MARKET, BY DEPLOYMENT MODEL 93
8.1 OVERVIEW 94
8.2 CLOUD 95
8.3 ON PREMISE 96
9 GLOBAL ODBC MARKET, BY COMPONENT 97
9.1 OVERVIEW 98
9.2 CLIENT APPLICATION 99
9.3 ODBC DRIVER MANAGER 100
9.4 ODBC DRIVERS 101
9.5 ODBC DATA SOURCE 102
10 GLOBAL ODBC MARKET, BY DATABASE MANAGEMENT SYSTEM (DBMS) 103
10.1 OVERVIEW 104
10.2 ORACLE 105
10.3 MYSQL 106
10.4 MICROSOFT SQL SERVER 107
10.5 POSTGRESQL 107
10.6 OTHERS 108
11 GLOBAL ODBC MARKET, BY APPLICATION 109
11.1 OVERVIEW 110
11.2 MARKETING AND COLLABORATION 111
11.3 BIG DATA & NOSQL 112
11.4 CRM & ERP 113
11.5 FILE & API 114
11.6 ACCOUNTING 115
11.7 RDBMS 115
11.8 E-COMMERCE 116
12 GLOBAL ODBC MARKET, BY END USER 117
12.1 OVERVIEW 118
12.2 BANKING, FINANCIAL SERVICES AND INSURANCE 119
12.3 HEALTHCARE 120
12.4 IT AND TELECOMMUNICATION 121
12.5 MANUFACTURING 121
12.6 GOVERNMENT 122
12.7 AUTOMOTIVE 123
12.8 TRANSPORTAION 124
12.9 EDUCATION 124
12.10 AEROSPACE 125
12.11 ELECTRONICS 126
12.12 OTHERS 126
13 GLOBAL ODBC MARKET, BY REGION 128
13.1 OVERVIEW 129
13.2 NORTH AMERICA 135
13.2.1 U.S. 143
13.2.2 CANADA 146
13.2.3 MEXICO 149
13.3 ASIA-PACIFIC 152
13.3.1 CHINA 161
13.3.2 JAPAN 164
13.3.3 INDIA 167
13.3.4 SOUTH KOREA 170
13.3.5 AUSTRALIA 173
13.3.6 SINGAPORE 176
13.3.7 TAIWAN 179
13.3.8 MALAYSIA 182
13.3.9 INDONESIA 185
13.3.10 THAILAND 188
13.3.11 PHILIPPINES 191
13.3.12 VIETNAM 194
13.3.13 REST OF ASIA-PACIFIC 197
13.4 EUROPE 198
13.4.1 GERMANY 207
13.4.2 U.K. 210
13.4.3 FRANCE 213
13.4.4 SPAIN 216
13.4.5 RUSSIA 219
13.4.6 ITALY 222
13.4.7 NETHERLANDS 225
13.4.8 SWITZERLAND 228
13.4.9 SWEDEN 231
13.4.10 TURKEY 234
13.4.11 POLAND 237
13.4.12 DENMARK 240
13.4.13 REST OF EUROPE 243
13.5 SOUTH AMERICA 244
13.5.1 BRAZIL 252
13.5.2 ARGENTINA 255
13.5.3 REST OF SOUTH AMERICA 258
13.6 MIDDLE EAST AND AFRICA 259
13.6.1 SAUDI ARABIA 267
13.6.2 U.A.E 270
13.6.3 ISRAEL 273
13.6.4 SOUTH AFRICA 276
13.6.5 EGYPT 279
13.6.6 KUWAIT 282
13.6.7 QATAR 285
13.6.8 REST OF MIDDLE EAST AND AFRICA 288
14 GLOBAL ODBC MARKET: COMPANY LANDSCAPE 289
14.1 COMPANY SHARE ANALYSIS: GLOBAL 289
14.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 290
14.3 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 291
14.4 COMPANY SHARE ANALYSIS: EUROPE 292
15 SWOT ANALYSIS 293
16 COMPANY PROFILINGS 294
16.1 ORACLE 294
16.1.1 COMPANY SNAPSHOT 294
16.1.2 REVENUE ANALYSIS 294
16.1.3 PRODUCT PORTFOLIO 295
16.1.4 RECENT DEVELOPMENTS 295
16.2 MICROSOFT 296
16.2.1 COMPANY SNAPSHOT 296
16.2.2 REVENUE ANALYSIS 296
16.2.3 COMPANY SHARE ANALYSIS 297
16.2.4 PRODUCT PORTFOLIO 297
16.2.5 RECENT DEVELOPMENTS 298
16.3 IBM CORPORATION 299
16.3.1 COMPANY SNAPSHOT 299
16.3.2 REVENUE ANALYSIS 299
16.3.3 COMPANY SHARE ANALYSIS 300
16.3.4 PRODUCT PORTFOLIO 300
16.3.5 RECENT DEVELOPMENTS 301
16.4 SAP SE 302
16.4.1 COMPANY SNAPSHOT 302
16.4.2 REVENUE ANALYSIS 302
16.4.3 COMPANY SHARE ANALYSIS 303
16.4.4 SOLUTION PORTFOLIO 303
16.4.5 RECENT DEVELOPMENTS 304
16.5 SNOWFLAKE INC. 305
16.5.1 COMPANY SNAPSHOT 305
16.5.2 REVENUE ANALYSIS 305
16.5.3 COMPANY SHARE ANALYSIS 306
16.5.4 SOLUTION PORTFOLIO 306
16.5.5 RECENT DEVELOPMENTS 307
16.6 ACTUALTECHNOLOGIES LLC 308
16.6.1 COMPANY SNAPSHOT 308
16.6.2 SOLUTION PORTFOLIO 308
16.6.3 RECENT DEVELOPMENTS 309
16.7 CDATA SOFTWARE, INC. 310
16.7.1 COMPANY SNAPSHOT 310
16.7.2 PRODUCT PORTFOLIO 310
16.7.3 RECENT DEVELOPMENTS 311
16.8 CLOUDERA, INC. 312
16.8.1 COMPANY SNAPSHOT 312
16.8.2 SOLUTION PORTFOLIO 312
16.8.3 RECENT DEVELOPMENTS 313
16.9 DATABRICKS 314
16.9.1 COMPANY SNAPSHOT 314
16.9.2 SOLUTION PORTFOLIO 314
16.9.3 RECENT DEVELOPMENTS 315
16.10 DELPHIN TECHNOLOGY AG 316
16.10.1 COMPANY SNAPSHOT 316
16.10.2 SOLUTION PORTFOLIO 316
16.10.3 RECENT DEVELOPMENTS 316
16.11 DEVART 317
16.11.1 COMPANY SNAPSHOT 317
16.11.2 PRODUCT PORTFOLIO 317
16.11.3 RECENT DEVELOPMENTS 318
16.12 EASYSOFT LIMITED. 319
16.12.1 COMPANY SNAPSHOT 319
16.12.2 SOLUTION PORTFOLIO 319
16.12.3 RECENT DEVELOPMENTS 320
16.13 EGENIX.COM SOFTWARE, SKILLS AND SERVICES GMBH 321
16.13.1 COMPANY SNAPSHOT 321
16.13.2 SOLUTION PORTFOLIO 321
16.13.3 RECENT DEVELOPMENT 321
16.14 FAIRCOM CORPORATION 322
16.14.1 COMPANY SNAPSHOT 322
16.14.2 SOLUTION PORTFOLIO 322
16.14.3 RECENT DEVELOPMENTS 323
16.15 MARIADB 324
16.15.1 COMPANY SNAPSHOT 324
16.15.2 REVENUE ANALYSIS 324
16.15.3 PRODUCT PORTFOLIO 325
16.15.4 RECENT DEVELOPMENTS 325
16.16 MONGODB, INC. 326
16.16.1 COMPANY SNAPSHOT 326
16.16.2 REVENUE ANALYSIS 326
16.16.3 SOLUTION PORTFOLIO 327
16.16.4 RECENT DEVELOPMENTS 327
16.17 NEXUSQA PTY LTD 328
16.17.1 COMPANY SNAPSHOT 328
16.17.2 SOLUTION PORTFOLIO 328
16.17.3 RECENT DEVELOPMENT 328
16.18 OPENLINK SOFTWARE 329
16.18.1 COMPANY SNAPSHOT 329
16.18.2 SOLUTION PORTFOLIO 329
16.18.3 RECENT DEVELOPMENTS 330
16.19 PROGRESS SOFTWARE CORPORATION 331
16.19.1 COMPANY SNAPSHOT 331
16.19.2 REVENUE ANALYSIS 331
16.19.3 SOLUTION PORTFOLIO 332
16.19.4 RECENT DEVELOPMENTS 332
16.20 SAS INSTITUTE INC. 333
16.20.1 COMPANY SNAPSHOT 333
16.20.2 SOLUTION PORTFOLIO 333
16.20.3 RECENT DEVELOPMENTS 334
17 QUESTIONNAIRE 335
18 RELATED REPORTS 339

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