TABLE OF CONTENTS
1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 OVERVIEW OF NORTH AMERICA UTILITY LOCATOR MARKET 11
1.4 CURRENCY AND PRICING 13
1.5 LIMITATIONS 13
1.6 MARKETS COVERED 13
2 MARKET SEGMENTATION 17
2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 18
2.4 DBMR TRIPOD DATA VALIDATION MODEL 19
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 22
2.6 DBMR MARKET POSITION GRID 23
2.7 VERTICAL GRID 24
2.8 CHALLENGE MATRIX 25
2.9 MULTIVARIATE MODELING 26
2.10 METHOD TIMELINE CURVE 26
2.11 SECONDARY SOURCES 27
2.12 ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 31
4.1 CASE STUDIES 32
4.1.1 HANOVER ENGINEERING 32
4.1.2 NEWPORT NEWS, VIRGINIA 32
4.2 REGULATORY FRAMEWORK 33
4.2.1 OVERVIEW 33
4.2.2 ONE-CALL LAWS ACROSS THE COUNTRY 33
4.2.3 PIPELINE AND HAZARDOUS MATERIALS SAFETY ADMINISTRATION (PHMSA) 33
4.2.4 ONTARIO UNDERGROUND INFRASTRUCTURE NOTIFICATION SYSTEM ACT 34
4.3 TECHNOLOGICAL TRENDS 34
4.4 PRICING TRENDS 35
4.5 VALUE CHAIN FOR NORTH AMERICA UTILITY LOCATOR MARKET 36

5 MARKET OVERVIEW 37
5.1 DRIVERS 39
5.1.1 INCREASING FOCUS ON UNDERGROUND UTILITY DAMAGE PREVENTION 39
5.1.2 INCREASING DEMAND FROM THE CONSTRUCTION SECTOR DUE TO RISING INFRASTRUCTURE DEVELOPMENT 40
5.1.3 ADVANCEMENTS IN UTILITY LOCATING TECHNOLOGIES 41
5.1.4 GOVERNMENT INITIATIVE FOR UNDERGROUND UTILITY DAMAGE PREVENTION 41
5.2 RESTRAINT 43
5.2.1 HIGH COST OF UTILITY LOCATE 43
5.3 OPPORTUNITIES 43
5.3.1 DEVELOPMENTS IN AUGMENTED REALITY TECHNOLOGY TO BE USED IN LOCATE SERVICES 43
5.3.2 INNOVATIONS IN SUBSURFACE UTILITY MAPPING TECHNOLOGIES 44
5.3.3 AGING UNDERGROUND INFRASTRUCTURE 45
5.4 CHALLENGE 46
5.4.1 LACK OF EXPERTISE AND SKILLSET 46
6 NORTH AMERICA UTILITY LOCATOR MARKET, BY METHODS 47
6.1 OVERVIEW 48
6.2 ELECTROMAGNETIC FIELD 49
6.3 GROUND PENETRATING RADAR 49
6.4 CABLE LOCATORS 50
6.5 MAGNETOMETERS 50
6.6 FREQUENCY LOCATORS 50
6.7 VACUUM OR HYDRO EXCAVATION 51
6.8 MANHOLE LOCATORS 51
6.9 OTHERS 51
7 NORTH AMERICA UTILITY LOCATOR MARKET, BY TARGET 52
7.1 OVERVIEW 53
7.2 METALLIC-UTILITIES 54
7.3 NON-METALLIC UTILITIES 54
7.4 OTHERS 55
8 NORTH AMERICA UTILITY LOCATOR MARKET, BY OFFERING 56
8.1 OVERVIEW 57
8.2 HARDWARE 58
8.3 SERVICES 58
8.4 SOLUTIONS 58

9 NORTH AMERICA UTILITY LOCATOR MARKET, BY ORGANIZATION SIZE 59
9.1 OVERVIEW 60
9.2 LARGE SCALE ORGANIZATIONS 61
9.3 MEDIUM SCALE ORGANIZATIONS 61
9.4 SMALL SCALE ORGANIZATIONS 62
10 NORTH AMERICA UTILITY LOCATOR MARKET, BY VERTICAL 63
10.1 OVERVIEW 64
10.2 TELECOMMUNICATIONS 65
10.2.1 ELECTROMAGNETIC FIELD 66
10.2.2 GROUND PENETRATING RADAR 66
10.2.3 CABLE LOCATORS 66
10.2.4 MAGNETOMETERS 66
10.2.5 FREQUENCY LOCATORS 66
10.2.6 VACUUM OR HYDRO EXCAVATION 66
10.2.7 MANHOLE LOCATORS 66
10.2.8 OTHERS 66
10.3 POWER & UTILITIES 66
10.3.1 ELECTROMAGNETIC FIELD 67
10.3.2 GROUND PENETRATING RADAR 67
10.3.3 CABLE LOCATORS 67
10.3.4 MAGNETOMETERS 67
10.3.5 FREQUENCY LOCATORS 67
10.3.6 VACUUM OR HYDRO EXCAVATION 67
10.3.7 MANHOLE LOCATORS 68
10.3.8 OTHERS 68
10.4 WATER & SEWAGE 68
10.4.1 ELECTROMAGNETIC FIELD 69
10.4.2 GROUND PENETRATING RADAR 69
10.4.3 MANHOLE LOCATORS 69
10.4.4 MAGNETOMETERS 69
10.4.5 VACUUM OR HYDRO EXCAVATION 69
10.4.6 FREQUENCY LOCATORS 69
10.4.7 CABLE LOCATORS 69
10.4.8 OTHERS 69

10.5 OIL & GAS 69
10.5.1 ELECTROMAGNETIC FIELD 70
10.5.2 GROUND PENETRATING RADAR 70
10.5.3 CABLE LOCATORS 70
10.5.4 MAGNETOMETERS 70
10.5.5 VACUUM OR HYDRO EXCAVATION 70
10.5.6 FREQUENCY LOCATORS 70
10.5.7 MANHOLE LOCATORS 71
10.5.8 OTHERS 71
10.6 TRANSPORTATION & LOGISTICS 71
10.6.1 ELECTROMAGNETIC FIELD 71
10.6.2 GROUND PENETRATING RADAR 72
10.6.3 CABLE LOCATORS 72
10.6.4 MAGNETOMETERS 72
10.6.5 VACUUM OR HYDRO EXCAVATION 72
10.6.6 FREQUENCY LOCATORS 72
10.6.7 MANHOLE LOCATORS 72
10.6.8 OTHERS 72
10.7 OTHERS 72
10.7.1 ELECTROMAGNETIC FIELD 73
10.7.2 GROUND PENETRATING RADAR 73
10.7.3 CABLE LOCATORS 73
10.7.4 MAGNETOMETERS 73
10.7.5 FREQUENCY LOCATORS 73
10.7.6 VACUUM OR HYDRO EXCAVATION 73
10.7.7 MANHOLE LOCATORS 73
10.7.8 OTHERS 74
11 NORTH AMERICA UTILITY LOCATOR MARKET, BY COUNTRY 75
11.1 U.S. 79
11.2 CANADA 84
11.3 MEXICO 89
12 NORTH AMERICA UTILITY LOCATOR MARKET: COMPANY LANDSCAPE 94
12.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 94
13 SWOT ANALYSIS 95

14 COMPANY PROFILE 96
14.1 USIC 96
14.1.1 COMPANY SNAPSHOT 96
14.1.2 PRODUCT PORTFOLIO 96
14.1.3 RECENT DEVELOPMENTS 97
14.2 3M 98
14.2.1 COMPANY SNAPSHOT 98
14.2.2 REVENUE ANALYSIS 98
14.2.3 PRODUCT PORTFOLIO 99
14.2.4 RECENT DEVELOPMENTS 99
14.3 PENHALL COMPANY 101
14.3.1 COMPANY SNAPSHOT 101
14.3.2 PRODUCT PORTFOLIO 101
14.3.3 RECENT DEVELOPMENTS 101
14.4 EMERSON ELECTRIC CO. 103
14.4.1 COMPANY SNAPSHOT 103
14.4.2 REVENUE ANALYSIS 103
14.4.3 PRODUCT PORTFOLIO 104
14.4.4 RECENT DEVELOPMENTS 104
14.5 GROUND PENETRATING RADAR SYSTEMS, LLC 105
14.5.1 COMPANY SNAPSHOT 105
14.5.2 PRODUCT PORTFOLIO 105
14.5.3 RECENT DEVELOPMENTS 105
14.6 RYCOM INSTRUMENTS, INC. 107
14.6.1 COMPANY SNAPSHOT 107
14.6.2 PRODUCT PORTFOLIO 107
14.6.3 RECENT DEVELOPMENTS 107
14.7 STAKE CENTER LOCATING 109
14.7.1 COMPANY SNAPSHOT 109
14.7.2 PRODUCT PORTFOLIO 109
14.7.3 RECENT DEVELOPMENT 109
14.8 SUBSITE ELECTRONICS 110
14.8.1 COMPANY SNAPSHOT 110
14.8.2 PRODUCT PORTFOLIO 110
14.8.3 RECENT DEVELOPMENTS 110
14.9 VERMEER CORPORATION 111
14.9.1 COMPANY SNAPSHOT 111
14.9.2 PRODUCT PORTFOLIO 111
14.9.3 RECENT DEVELOPMENTS 111
14.10 US RADAR 113
14.10.1 COMPANY SNAPSHOT 113
14.10.2 PRODUCT PORTFOLIO 113
14.10.3 RECENT DEVELOPMENTS 113
15 QUESTIONNAIRE 115
16 RELATED REPORTS 119

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