TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 OVERVIEW OF THE NORTH AMERICA RICE MARKET 17
1.4 LIMITATIONS 19
1.5 MARKETS COVERED 19
2 MARKET SEGMENTATION 23
2.1 MARKETS COVERED 23
2.2 GEOGRAPHICAL SCOPE 24
2.3 YEARS CONSIDERED FOR THE STUDY 24
2.4 CURRENCY AND PRICING 24
2.5 DBMR TRIPOD DATA VALIDATION MODEL 25
2.6 MULTIVARIATE MODELLING 28
2.7 TREATMENT LIFELINE CURVE 28
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 29
2.9 DBMR MARKET POSITION GRID 30
2.10 SECONDARY SOURCES 31
2.11 ASSUMPTIONS 31
3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 35
4.1 PORTER'S FIVE FORCES 36
4.2 FACTORS INFLUENCING PURCHASE DECISIONS 39
4.2.1 WIDE ARRAY OF RICE PRODUCTS 39
4.2.2 COST EFFECTIVENESS 39
4.2.3 CERTIFICATION & AUTHENTICITY OF RICE PRODUCTS 40
4.3 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 41
4.4 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET 42
4.4.1 IMPACT OF COVID-19 AND WAR 42
4.4.2 IMPACT ON PRICE 43
4.4.3 IMPACT ON SUPPLY CHAIN 43
4.5 IMPORT-EXPORT ANALYSIS 44
4.6 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 46
4.6.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES IN NEW PRODUCT DEVELOPMENT OF THE RICE INDUSTRY 46
4.6.2 CERTIFICATIONS & LABELING CLAIMS AMONG MANUFACTURERS 46
4.6.3 BUSINESS EXPANSIONS THROUGH DIFFERENT STRATEGIC DECISIONS 47
4.6.4 FUTURE PERSPECTIVE 47
4.7 OVERVIEW OF VITERRA, ETC GROUP, AND ADM 48
4.7.1 VITERRA 48
4.7.2 ETC GROUP 48
4.7.3 ADM 49
4.8 PRICING INDEX 50
4.9 PRODUCTION AND CONSUMPTION ANALYSIS 51
4.9.1 NORTH AMERICA PRODUCTION AND CONSUMPTION TREND 51
4.9.2 PRODUCTION ANALYSIS 51
4.9.3 CONSUMPTION ANALYSIS 52
4.10 SUPPLY CHAIN OF NORTH AMERICA RICE MARKET 53
4.10.1 RAW MATERIAL PROCUREMENT 53
4.10.2 CULTIVATION AND PROCESSING 54
4.10.3 MARKETING AND DISTRIBUTION 54
4.10.4 END USERS 54
4.11 TECHNOLOGICAL INNOVATION 55
4.12 REGULATORY FRAMEWORK AND GUIDELINES 56
4.12.1 USDA (U.S. DEPARTMENT OF AGRICULTURE) 56
5 MARKET OVERVIEW 59
5.1 DRIVERS 61
5.1.1 CONTINUES RELEASE OF NEW VARIETIES OF RICE 61
5.1.2 HIGH EXPORT OF RICE FROM NORTH AMERICA 62
5.1.3 HIGH DEMAND FOR AROMATIC RICE 62
5.1.4 GOVERNMENT INITIATIVES TO PROMOTE RICE PRODUCTION 63
5.2 RESTRAINTS 64
5.2.1 CLIMATIC CONSTRAINTS IN THE PRODUCTION OF RICE 64
5.2.2 HARMFUL ENVIRONMENT IMPACT 64
5.2.3 FLUCTUATING RICE PRICES 65
5.3 OPPORTUNITIES 66
5.3.1 VARIOUS HEALTH BENEFITS OF DIFFERENT TYPES OF RICE GRAIN CATEGORIES 66
5.3.2 WIDE RANGE OF APPLICATIONS OF RICE GRAIN IN DIFFERENT INDUSTRIES 67
5.3.3 ACTIVE COLLABORATION, LAUNCHES, AND PROMOTIONAL EFFORTS FROM THE KEY MARKET PLAYERS 68
5.4 CHALLENGES 69
5.4.1 OVER-CONSUMPTION OF RICE CAN INCREASE THE RISK OF CHRONIC DISEASES 69
5.4.2 AVAILABLE ALTERNATIVES TO CONVENTIONAL PADDY RICE 69
6 NORTH AMERICA RICE MARKET, BY PRODUCT TYPE 70
6.1 OVERVIEW 71
6.2 WHITE RICE 72
6.2.1 WHITE RICE, BY CATEGORY 73
6.2.1.1 CONVENTIONAL 73
6.2.1.2 ORGANIC 73
6.3 BROWN RICE 73
6.3.1 BROWN RICE, BY CATEGORY 74
6.3.1.1 CONVENTIONAL 74
6.3.1.2 ORGANIC 74
6.4 RED RICE 74
6.4.1 RED RICE, BY CATEGORY 75
6.4.1.1 CONVENTIONAL 75
6.4.1.2 ORGANIC 75
6.5 BLACK RICE 75
6.5.1 BLACK RICE, BY CATEGORY 76
6.5.1.1 CONVENTIONAL 76
6.5.1.2 ORGANIC 76
7 NORTH AMERICA RICE MARKET, BY RICE CATEGORY 77
7.1 OVERVIEW 78
7.2 BASMATI RICE 79
7.3 JASMINE RICE 80
7.4 PARBOILED RICE 80
7.5 WILD RICE 81
7.6 OTHERS 81
8 NORTH AMERICA RICE MARKET, BY GRAIN SIZE 82
8.1 OVERVIEW 83
8.2 LONG GRAIN RICE 84
8.3 MEDIUM GRAIN RICE 84
8.4 SHORT GRAIN RICE 85
9 NORTH AMERICA RICE MARKET, BY NATURE 86
9.1 OVERVIEW 87
9.2 CONVENTIONAL 88
9.3 ORGANIC 88
10 NORTH AMERICA RICE MARKET, BY END USER 90
10.1 OVERVIEW 91
10.2 HOUSEHOLD / RETAIL 92
10.2.1 HOUSEHOLD / RETAIL , BY RICE CATEGORY 93
10.2.1.1 BASMATI RICE 93
10.2.1.2 JASMINE RICE 93
10.2.1.3 PARBOILED RICE 93
10.2.1.4 WILD RICE 93
10.2.1.5 OTHERS 94
10.2.2 HOUSEHOLD / RETAIL , BY PRODUCT TYPE 94
10.2.2.1 WHITE RICE 94
10.2.2.2 BROWN RICE 94
10.2.2.3 RED RICE 94
10.2.2.4 BLACK RICE 94
10.3 FOOD PROCESSING INDUSTRY 94
10.3.1 FOOD PROCESSING INDUSTRY , BY TYPE 95
10.3.1.1 PROCESSED FOOD 95
10.3.1.1.1 PROCESSED FOOD, BY TYPE 95
10.3.1.1.1.1 READY MEALS 96
10.3.1.1.1.2 SOUPS 96
10.3.1.1.1.3 SAUCES, DRESSINGS AND CONDIMENTS 96
10.3.1.1.1.4 OTHERS 96
10.3.1.2 PLANT-BASED DAIRY PRODUCTS 96
10.3.1.2.1 PLANT-BASED DAIRY PRODUCTS, BY TYPE 96
10.3.1.2.1.1 PLANT-BASED MILK 97
10.3.1.2.1.2 PLANT-BASED YOGURT 97
10.3.1.2.1.3 OTHERS 97
10.3.1.3 SNACKS 97
10.3.1.3.1 SNACKS, BY TYPE 97
10.3.1.3.1.1 CRISPS/CHIPS 98
10.3.1.3.1.2 TORTILLAS 98
10.3.1.3.1.3 NACHOS 98
10.3.1.3.1.4 PRETZELS 98
10.3.1.3.1.5 OTHERS 98
10.3.1.4 BEVERAGES 98
10.3.1.4.1 CONVENIENCE FOOD 98
10.3.1.4.1.1 CONVENIENCE FOOD, BY TYPE 98
10.3.1.4.1.1.1 PASTA 99
10.3.1.4.1.1.2 NOODLES 99
10.3.1.4.1.1.3 OTHERS 99
10.3.1.5 NUTRITION BARS 99
10.3.1.6 BAKERY 99
10.3.1.6.1 BAKERY, BY TYPE 99
10.3.1.6.1.1 PANCAKES 99
10.3.1.6.1.2 WAFFLES 99
10.3.1.6.1.3 BISCUITS & COOKIES 100
10.3.1.6.1.4 MUFFINS 100
10.3.1.6.1.5 OTHERS 100
10.3.1.7 OTHERS 100
10.3.2 FOOD PROCESSING, BY RICE CATEGORY 100
10.3.2.1 BASMATI RICE 100
10.3.2.2 JASMINE RICE 100
10.3.2.3 PARBOILED RICE 101
10.3.2.4 WILD RICE 101
10.3.2.5 OTHERS 101
10.3.3 FOOD PROCESSING, BY PRODUCT TYPE 101
10.3.3.1 WHITE RICE 101
10.3.3.2 BROWN RICE 101
10.3.3.3 RED RICE 101
10.3.3.4 BLACK RICE 101
10.4 FLOUR INDUSTRY 102
10.4.1 FLOUR INDUSTRY, BY RICE CATEGORY 102
10.4.1.1 BASMATI RICE 103
10.4.1.2 JASMINE RICE 103
10.4.1.3 PARBOILED RICE 103
10.4.1.4 WILD RICE 103
10.4.1.5 OTHERS 103
10.4.2 FLOUR INDUSTRY, BY PRODUCT TYPE 103
10.4.2.1 WHITE RICE 103
10.4.2.2 BROWN RICE 103
10.4.2.3 RED RICE 103
10.4.2.4 BLACK RICE 104
10.5 ANIMAL FEED 104
10.5.1 ANIMAL FEED, BY RICE CATEGORY 104
10.5.1.1 BASMATI RICE 104
10.5.1.2 JASMINE RICE 105
10.5.1.3 PARBOILED RICE 105
10.5.1.4 WILD RICE 105
10.5.1.5 OTHERS 105
10.5.2 ANIMAL FEED, BY PRODUCT TYPE 105
10.5.2.1 WHITE RICE 105
10.5.2.2 BROWN RICE 105
10.5.2.3 RED RICE 105
10.5.2.4 BLACK RICE 105
10.6 OTHERS 106
10.6.1 OTHERS, BY RICE CATEGORY 106
10.6.1.1 BASMATI RICE 107
10.6.1.2 JASMINE RICE 107
10.6.1.3 PARBOILED RICE 107
10.6.1.4 WILD RICE 107
10.6.1.5 OTHERS 107
10.6.2 OTHERS, BY PRODUCT TYPE 107
10.6.2.1 WHITE RICE 107
10.6.2.2 BROWN RICE 107
10.6.2.3 RED RICE 107
10.6.2.4 BLACK RICE 108
11 NORTH AMERICA RICE MARKET, BY DISTRIBUTION CHANNEL 109
11.1 OVERVIEW 110
11.2 DIRECT 111
11.3 INDIRECT 112
12 NORTH AMERICA RICE MARKET, BY GEOGRAPHY 113
12.1 U.S. 118
12.2 MEXICO 125
12.3 CANADA 132
13 NORTH AMERICA RICE MARKET: COMPANY LANDSCAPE 139
13.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 139
14 SWOT ANALYSIS 140
15 COMPANY PROFILES 141
15.1 RICELAND FOODS 141
15.1.1 COMPANY SNAPSHOT 141
15.1.2 PRODUCT PORTFOLIO 141
15.1.3 RECENT DEVELOPMENT 142
15.2 RIVIANA FOODS INC. 143
15.2.1 COMPANY SNAPSHOT 143
15.2.2 PRODUCT PORTFOLIO 143
15.2.3 RECENT DEVELOPMENT 144
15.3 GOYA FOODS, INC. 145
15.3.1 COMPANY SNAPSHOT 145
15.3.2 PRODUCT PORTFOLIO 145
15.3.3 RECENT DEVELOPMENT 146
15.4 LT FOODS 147
15.4.1 COMPANY SNAPSHOT 147
15.4.2 REVENUE ANALYSIS 147
15.4.3 PRODUCT PORTFOLIO 148
15.4.4 RECENT DEVELOPMENT 149
15.5 SUPREME RICE, LLC 150
15.5.1 COMPANY SNAPSHOT 150
15.5.2 PRODUCT PORTFOLIO 150
15.5.3 RECENT DEVELOPMENT 150
15.6 DOGUET'S RICE MILLING COMPANY 151
15.6.1 COMPANY SNAPSHOT 151
15.6.2 PRODUCT PORTFOLIO 151
15.6.3 RECENT DEVELOPMENT 151
15.7 KODA FARMS, INC. 152
15.7.1 COMPANY SNAPSHOT 152
15.7.2 PRODUCT PORTFOLIO 152
15.7.3 RECENT DEVELOPMENT 152
15.8 KOHINOOR FOODS LTD. (2022) 153
15.8.1 COMPANY SNAPSHOT 153
15.8.2 REVENUE ANALYSIS 153
15.8.3 PRODUCT PORTFOLIO 154
15.8.4 RECENT DEVELOPMENT 154
15.9 KRBL(2022) 155
15.9.1 COMPANY SNAPSHOT 155
15.9.2 REVENUE ANALYSIS 155
15.9.3 PRODUCT PORTFOLIO 156
15.9.4 RECENT DEVELOPMENT 157

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