TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 OVERVIEW 17
1.4 LIMITATIONS 18
1.5 MARKETS COVERED 19
2 MARKET SEGMENTATION 23
2.1 MARKETS COVERED 23
2.2 GEOGRAPHICAL SCOPE 24
2.3 YEARS CONSIDERED FOR THE STUDY 24
2.4 CURRENCY AND PRICING 24
2.5 DBMR TRIPOD DATA VALIDATION MODEL 25
2.6 MULTIVARIATE MODELLING 28
2.7 TYPE LIFELINE CURVE 28
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 29
2.9 DBMR MARKET POSITION GRID 30
2.10 SECONDARY SOURCES 32
2.11 ASSUMPTIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 36
4.1 MUSHROOM STORAGE AND HANDLING 37
4.2 PRODUCTION ANALYSIS 38
4.3 PRODUCTION COST ANALYSIS 38
4.4 SUPPLY CHAIN OF THE NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET 39
4.4.1 RAW MATERIAL PROCUREMENT 39
4.4.2 CULTIVATION AND PROCESSING 40
4.4.3 MARKETING AND DISTRIBUTION 40
4.4.4 END USERS 40
4.5 UPCOMING CULTIVATION TECHNOLOGIES 40
4.6 VALUE CHAIN ANALYSIS: NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET 42
4.6.1 OVERVIEW 42
4.6.2 PROCUREMENT 43
4.6.3 MANUFACTURING 43
4.6.4 MARKETING & DISTRIBUTION 43
4.6.5 CONCLUSION 44
5 IMPACT OF COVID-19 45
5.1 ANALYSIS OF THE IMPACT OF COVID-19 ON THE NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET 45
5.2 STRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE 45
5.3 PRICE IMPACT 45
5.4 IMPACT ON DEMAND 45
5.5 IMPACT ON SUPPLY CHAIN 46
5.6 CONCLUSION 46
6 MARKET OVERVIEW 47
6.1 DRIVERS 49
6.1.1 MULTI-FUNCTIONALITY OF OYSTER MUSHROOM 49
6.1.2 DEVELOPMENT IN TRENDS OF PLANT-BASED AS WELL AS VEGAN FOOD 49
6.1.3 COST-EFFECTIVENESS OF OYSTER MUSHROOM CULTIVATION 49
6.1.4 RISING THERAPEUTIC APPLICATIONS OF OYSTER MUSHROOM 50
6.2 RESTRAINTS 50
6.2.1 LIMITED SHELF LIFE OF OYSTER MUSHROOM 50
6.2.2 CHANCES OF ALLERGIES AMONG CONSUMERS 51
6.2.3 HIGH PRICES OF OYSTER MUSHROOMS IN COMPARISON TO OTHER OYSTER MUSHROOMS 51
6.3 OPPORTUNITIES 52
6.3.1 RISING DEMAND FOR LOW-CALORIE AND HIGH-PROTEIN FOOD 52
6.3.2 THE RISE IN THE INTRODUCTION OF THE LATEST TECHNOLOGIES 52
6.3.3 THE RISE IN ONLINE PLATFORMS AND DISTRIBUTION CHANNELS 53
6.4 CHALLENGES 53
6.4.1 HIGH REQUIREMENT FOR SKILLED LABOR 53
6.4.2 AVAILABILITY OF SUBSTITUTE PRODUCTS 53
7 NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET, BY TYPE 55
7.1 OVERVIEW 56
7.2 PEARL OYSTER 57
7.3 KING OYSTER 58
7.4 BLUE OYSTER 58
7.5 GOLDEN OYSTER 58
7.6 PHOENIX OYSTER 59
7.7 PINK OYSTER 59
8 NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET, BY SUBSTRATE TYPE 60
8.1 OVERVIEW 61
8.2 PADDY 62
8.3 SAWDUST 63
8.4 WHEAT 63
8.5 COTTON 64
8.6 COTTON WASTE 64
8.7 DEHULLED CORNCOBS 65
8.8 RAGI 65
8.9 MAIZE 66
8.10 JUTE 66
8.11 MILLETS 66
8.12 SUGARCANE BAGASSE 67
8.13 TEA LEAF WASTE 67
8.14 SUNFLOWER STALKS 68
8.15 CITRONELLA 68
8.16 PEA NUT SHELLS 68
8.17 DIED GRASSES 69
8.18 DISCARDED PAPER WASTE 69
8.19 OTHERS 69
9 NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET, BY SUBSTRATE PREPARATION TECHNOLOGY 71
9.1 OVERVIEW 72
9.2 STEAM PASTEURIZATION 73
9.2.1 PADDY 74
9.2.2 SAWDUST 74
9.2.3 WHEAT 74
9.2.4 COTTON 74
9.2.5 COTTON WASTE 75
9.2.6 DEHULLED CORNCOBS 75
9.2.7 RAGI 75
9.2.8 MAIZE 75
9.2.9 JUTE 75
9.2.10 MILLETS 75
9.2.11 SUGARCANE BAGASSE 75
9.2.12 TEA LEAF WASTE 75
9.2.13 SUNFLOWER STALKS 75
9.2.14 CITRONELLA 75
9.2.15 PEA NUT SHELLS 75
9.2.16 DIED GRASSES 76
9.2.17 DISCARDED PAPER WASTE 76
9.2.18 OTHERS 76
9.3 FERMENTATION/COMPOSTING 76
9.3.1 PADDY 77
9.3.2 SAWDUST 77
9.3.3 WHEAT 77
9.3.4 COTTON 77
9.3.5 COTTON WASTE 78
9.3.6 DEHULLED CORNCOBS 78
9.3.7 RAGI 78
9.3.8 MAIZE 78
9.3.9 JUTE 78
9.3.10 MILLETS 78
9.3.11 SUGARCANE BAGASSE 78
9.3.12 TEA LEAF WASTE 78
9.3.13 SUNFLOWER STALKS 78
9.3.14 CITRONELLA 78
9.3.15 PEA NUT SHELLS 78
9.3.16 DIED GRASSES 79
9.3.17 DISCARDED PAPER WASTE 79
9.3.18 OTHERS 79
9.4 HOT WATER TREATMENT 79
9.4.1 PADDY 80
9.4.2 SAWDUST 80
9.4.3 WHEAT 80
9.4.4 COTTON 80
9.4.5 COTTON WASTE 81
9.4.6 DEHULLED CORNCOBS 81
9.4.7 RAGI 81
9.4.8 MAIZE 81
9.4.9 JUTE 81
9.4.10 MILLETS 81
9.4.11 SUGARCANE BAGASSE 81
9.4.12 TEA LEAF WASTE 81
9.4.13 SUNFLOWER STALKS 81
9.4.14 CITRONELLA 81
9.4.15 PEA NUT SHELLS 81
9.4.16 DIED GRASSES 82
9.4.17 DISCARDED PAPER WASTE 82
9.4.18 OTHERS 82
9.5 STERILIZATION TECHNIQUE 82
9.5.1 PADDY 83
9.5.2 SAWDUST 83
9.5.3 WHEAT 83
9.5.4 COTTON 83
9.5.5 COTTON WASTE 84
9.5.6 DEHULLED CORNCOBS 84
9.5.7 RAGI 84
9.5.8 MAIZE 84
9.5.9 JUTE 84
9.5.10 MILLETS 84
9.5.11 SUGARCANE BAGASSE 84
9.5.12 TEA LEAF WASTE 84
9.5.13 SUNFLOWER STALKS 84
9.5.14 CITRONELLA 84
9.5.15 PEA NUT SHELLS 84
9.5.16 DIED GRASSES 85
9.5.17 DISCARDED PAPER WASTE 85
9.5.18 OTHERS 85
9.6 CHEMICAL STERILIZATION 85
9.6.1 PADDY 86
9.6.2 SAWDUST 86
9.6.3 WHEAT 86
9.6.4 COTTON 86
9.6.5 COTTON WASTE 87
9.6.6 DEHULLED CORNCOBS 87
9.6.7 RAGI 87
9.6.8 MAIZE 87
9.6.9 JUTE 87
9.6.10 MILLETS 87
9.6.11 SUGARCANE BAGASSE 87
9.6.12 TEA LEAF WASTE 87
9.6.13 SUNFLOWER STALKS 87
9.6.14 CITRONELLA 87
9.6.15 PEA NUT SHELLS 88
9.6.16 DIED GRASSES 88
9.6.17 DISCARDED PAPER WASTE 88
9.6.18 OTHERS 88
9.7 OTHERS 88
10 NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET, BY PHASE 89
10.1 OVERVIEW 90
10.2 COMPOSTING 91
10.3 SPAWNING 91
10.4 HARVESTING 92
10.5 CASING 92
10.6 PINNING 92
11 NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET, BY CATEGORY 94
11.1 OVERVIEW 95
11.2 CONVENTIONAL 96
11.3 ORGANIC 97
12 NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET, BY END USER 98
12.1 OVERVIEW 99
12.2 WHOLESALE TRADERS 100
12.3 CONVENIENCE STORES 100
12.4 HYPERMARKETS/SUPERMARKETS 101
12.5 GROCERY STORES 101
12.6 SPECIALITY STORES 101
12.7 OTHERS 102
13 NORTH AMERICA OYSTER MUSHROOM CULTIVATION MARKET, BY COUNTRY 103
13.1 OVERVIEW 103
13.2 U.S. 108
13.2.1 SOUTHEAST U.S. 117
13.2.2 REST OF U.S. 125
13.3 CANADA 133
13.4 MEXICO 141
14 SWOT 149
15 COMPANY LANDSCAPE: NORTH AMERICA OUSTER MUSHROOM CULTIVATION MARKET 150
15.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 150
16 COMPANY PROFILES 151
16.1 SOUTH MILL MUSHROOMS SALES 151
16.1.1 COMPANY SNAPSHOT 151
16.1.2 PRODUCT PORTFOLIO 151
16.1.3 RECENT UPDATE 151
16.2 OSTROM MUSHROOM FARMS 152
16.2.1 COMPANY SNAPSHOT 152
16.2.2 PRODUCT PORTFOLIO 152
16.2.3 RECENT UPDATE 152
16.3 KITCHEN PRIDE MUSHROOM FARMS 153
16.3.1 COMPANY SNAPSHOT 153
16.3.2 PRODUCT PORTFOLIO 153
16.3.3 RECENT UPDATE 153
16.4 MOUNTAIN VIEW MUSHROOMS 154
16.4.1 COMPANY SNAPSHOT 154
16.4.2 PRODUCT PORTFOLIO 154
16.4.3 RECENT UPDATES 154
16.5 FARMING FUNGI, LLC 155
16.5.1 COMPANY SNAPSHOT 155
16.5.2 PRODUCT PORTFOLIO 155
16.5.3 RECENT UPDATES 156
16.6 BLUFF CITY FUNGI 157
16.6.1 COMPANY SNAPSHOT 157
16.6.2 PRODUCT PORTFOLIO 157
16.6.3 RECENT UPDATE 157
16.7 ELLIJAY MUSHROOMS 158
16.7.1 COMPANY SNAPSHOT 158
16.7.2 PRODUCT PORTFOLIO 158
16.7.3 RECENT UPDATE 158
16.8 GREEN BOX MUSHROOMS 159
16.8.1 COMPANY SNAPSHOT 159
16.8.2 PRODUCT PORTFOLIO 159
16.8.3 RECENT UPDATES 159
16.9 KIGALI FARMS 160
16.9.1 COMPANY SNAPSHOT 160
16.9.2 PRODUCT PORTFOLIO 160
16.9.3 RECENT UPDATE 160

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