TABLE OF CONTENTS
1 INTRODUCTION 30
1.1 OBJECTIVES OF THE STUDY 30
1.2 MARKET DEFINITION 30
1.3 OVERVIEW 31
1.4 LIMITATIONS 32
1.5 MARKETS COVERED 33
2 MARKET SEGMENTATION 36
2.1 MARKETS COVERED 36
2.2 GEOGRAPHICAL SCOPE 37
2.3 YEARS CONSIDERED FOR THE STUDY 37
2.4 CURRENCY AND PRICING 37
2.5 DBMR TRIPOD DATA VALIDATION MODEL 38
2.6 MULTIVARIATE MODELLING 42
2.7 OFFERING TIMELINE CURVE 43
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 44
2.9 DBMR MARKET POSITION GRID 45
2.10 MARKET APPLICATION COVERAGE GRID 46
2.11 SECONDARY SOURCES 47
2.12 ASSUMPTIONS 47
3 EXECUTIVE SUMMARY 48
4 PREMIUM INSIGHTS 52
4.1 PORTERS FIVE FORCE ANALYSIS 54
4.2 VALUE CHAIN ANALYSIS 55
4.3 REGULATORY STANDARD 57
4.4 TECHNOLOGY ANALYSIS 58
4.5 PATENT ANALYSIS 59
4.6 COMPANY COMPARATIVE ANALAYSIS 60
4.7 KEY STRATEGIC INITIATIVES 61
4.8 TOP 5 PLAYERS AND MARKET SHARE FOR EACH SOLUTION AND SERVICES CATEGORY 62
4.8.1 CONTENT MANAGEMENT SYSTEM 62
4.8.2 EDGE SERVER SOFTWARE 63
4.8.3 SOFTWARE EDITOR (CREATIVE COMPOSER) 64
4.8.4 DIGITAL SIGNAGE ANALYTICAL TOOLS 65
4.8.5 AD SYSTEM (SSP/DSP) 66
4.8.6 INSTALLATION SERVICES 67
4.8.7 DESIGNING 68
4.8.8 SUPPORT & MAINTENANCE 69
4.8.9 INTEGRATION SERVICES 70
5 MARKET OVERVIEW 71
5.1 DRIVERS 73
5.1.1 INCREASING DEMAND FOR DIGITAL SIGNAGE IN PUBLIC AND COMMERCIAL SECTORS 73
5.1.2 HIGH COST EFFICIENCY, EASY-TO-USE AND ASSURED ROI 73
5.1.3 RISING DEMAND FOR CLOUD-BASED DIGITAL SIGNAGE SOFTWARE SOLUTIONS 74
5.1.4 INCREASING USAGE OF DIGITAL SIGNAGE SOFTWARE IN DOOH ADVERTISEMENT 75
5.1.5 INCREASE IN THE USAGE OF SMARTPHONES 75
5.2 RESTRAINTS 76
5.2.1 LACK OF UNIFIED STANDARDIZATION 76
5.2.2 HIGH COST ASSOCIATED WITH DIGITAL SIGNAGE SOFTWARE 77
5.2.3 UNCERTAIN DOWNTIME OF DIGITAL SIGNAGE IN REMOTE LOCATIONS 77
5.3 OPPORTUNITIES 78
5.3.1 EVOLUTION OF NUMEROUS EMERGENT TECHNOLOGIES IN DIGITAL SIGNAGE 78
5.3.2 GROWING AWARENESS TOWARDS DIGITAL SIGNAGE SOLUTIONS 79
5.3.3 INCREASING STRATEGIC PARTNERSHIPS, MERGERS AND ACQUISITIONS AMONG MARKET PLAYERS 79
5.4 CHALLENGES 80
5.4.1 RISING CONCERNS REGARDING CYBER SECURITY FOR DIGITAL SIGNAGE PREVENTION 80
5.4.2 UPSURGE IN ONLINE AND BROADCAST ADVERTISEMENT 80
5.4.3 RISING LIGHT POLLUTION 81
6 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY LICENSE TYPE 83
6.1 OVERVIEW 84
6.2 PROPRIETARY 86
6.3 OPEN SOURCE 86
7 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY OPERATING SYSTEM 87
7.1 OVERVIEW 88
7.2 WINDOWS 90
7.3 SMARTPHONE 90
7.3.1 ANDROID 91
7.3.2 IPHONE 91
7.4 MAC 91
8 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY PRICING MODEL 92
8.1 OVERVIEW 93
8.2 SUBSCRIPTION 95
8.2.1 MONTHLY 96
8.2.2 YEARLY 96
8.3 FREE 96
9 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY APPLICATION 97
9.1 OVERVIEW 98
9.2 OUTDOOR ADVERTISEMENT 100
9.3 INDOOR ADVERTISEMENT 100
10 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY OFFERING 101
10.1 OVERVIEW 102
10.2 SOLUTIONS 104
10.2.1 CONTENT MANAGEMENT SYSTEM 105
10.2.2 EDGE SERVER SOFTWARE 105
10.2.3 SOFTWARE EDITOR (CREATIVE COMPOSER) 105
10.2.4 DIGITAL SIGNAGE ANALYTICAL TOOLS 106
10.2.5 AD SYSTEM (SSP/DSP) 106
10.2.6 OTHERS 106
10.3 SERVICES 106
10.3.1 INSTALLATION SERVICES 107
10.3.2 DESIGNING 107
10.3.3 SUPPORT & MAINTENANCE 108
10.3.4 INTEGRATION SERVICES 108
11 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY DEPLOYMENT TYPE 109
11.1 OVERVIEW 110
11.2 CLOUD 112
11.3 ON-PREMISE 112
12 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY END-USER 113
12.1 OVERVIEW 114
12.2 COMMERCIAL 116
12.2.1 RETAIL 117
12.2.2 HOSPITALITY 117
12.2.3 HEALTHCARE 117
12.2.4 CORPORATE 117
12.2.5 OTHERS 118
12.2.6 OUTDOOR ADVERTISEMENT 118
12.2.7 INDOOR ADVERTISEMENT 118
12.3 INFRASTRUCTURAL 119
12.3.1 ENTERTAINMENT 120
12.3.2 TRANSPORTATION 120
12.3.3 OUTDOOR ADVERTISEMENT 120
12.3.4 INDOOR ADVERTISEMENT 121
12.4 INSTITUTIONAL 121
12.4.1 BANKING 122
12.4.2 EDUCATION 122
12.4.3 OTHERS 122
12.4.4 OUTDOOR ADVERTISEMENT 123
12.4.5 INDOOR ADVERTISEMENT 123
12.5 INDUSTRIAL 123
12.5.1 OUTDOOR ADVERTISEMENT 124
12.5.2 INDOOR ADVERTISEMENT 124
12.6 GOVERNMENT 125
12.6.1 OUTDOOR ADVERTISEMENT 125
12.6.2 INDOOR ADVERTISEMENT 125
13 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY REGIONAL 126
13.1 NORTH AMERICA 126
13.1.1 U.S. 131
13.1.2 CANADA 136
13.1.3 MEXICO 141
13.2 EUROPE 146
13.2.1 GERMANY 151
13.2.2 U.K. 156
13.2.3 FRANCE 160
13.2.4 NETHERLANDS 165
13.2.5 ITALY 170
13.2.6 SPAIN 174
13.2.7 RUSSIA 178
13.2.8 SWITZERLAND 182
13.2.9 TURKEY 187
13.2.10 BELGIUM 191
13.2.11 POLAND 196
13.2.12 SWEDEN 200
13.2.13 DENMARK 205
13.2.14 REST OF EUROPE 210
14 NORTH AMERICA & EUROPE DIGITAL SIGNAGE SOFTWARE MARKET: COMPANY LANDSCAPE 211
14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 211
14.2 COMPANY SHARE ANALYSIS: EUROPE 212
15 SWOT ANALYSIS 213
16 COMPANY PROFILINGS 214
16.1 LG ELECTRONICS 214
16.1.1 COMPANY SNAPSHOT 214
16.1.2 REVENUE ANALYSIS 215
16.1.3 PRODUCT PORTFOLIO 215
16.1.4 RECENT DEVELOPMENTS 216
16.2 SAMSUNG ELECTRONICS CO., LTD 217
16.2.1 COMPANY SNAPSHOT 217
16.2.2 REVENUE ANALYSIS 217
16.2.3 PRODUCT PORTFOLIO 218
16.2.4 RECENT DEVELOPMENTS 218
16.3 AUO CORPORATION 219
16.3.1 COMPANY SNAPSHOT 219
16.3.2 REVENUE ANALYSIS 219
16.3.3 PRODUCT PORTFOLIO 220
16.3.4 RECENT DEVELOPMENTS 220
16.4 INTEL CORPORATION 221
16.4.1 COMPANY SNAPSHOT 221
16.4.2 REVENUE ANALYSIS 221
16.4.3 PRODUCT PORTFOLIO 222
16.4.4 RECENT DEVELOPMENTS 222
16.5 PANASONIC CORPORATION 223
16.5.1 COMPANY SNAPSHOT 223
16.5.2 REVENUE ANALYSIS 223
16.5.3 PRODUCT PORTFOLIO 224
16.5.4 RECENT DEVELOPMENTS 225
16.6 BRIGHTSIGN LLC 226
16.6.1 COMPANY SNAPSHOT 226
16.6.2 PRODUCT PORTFOLIO 226
16.6.3 RECENT DEVELOPMENTS 227
16.7 BROADSIGN INTERNATIONAL INC. 228
16.7.1 COMPANY SNAPSHOT 228
16.7.2 PRODUCT PORTFOLIO 228
16.7.3 RECENT DEVELOPMENT 228
16.8 ELO TOUCH SOLUTIONS, INC. 229
16.8.1 COMPANY SNAPSHOT 229
16.8.2 SOFTWARE PORTFOLIO 229
16.8.3 RECENT DEVELOPMENTS 230
16.9 GRASSFISH MARKETING TECHNOLOGIES GMBH 231
16.9.1 COMPANY SNAPSHOT 231
16.9.2 PRODUCT PORTFOLIO 231
16.9.3 RECENT DEVELOPMENTS 232
16.10 INTUIFACE 233
16.10.1 COMPANY SNAPSHOT 233
16.10.2 PRODUCT PORTFOLIO 233
16.10.3 RECENT DEVELOPMENTS 234
16.11 MVIX, INC. 235
16.11.1 COMPANY SNAPSHOT 235
16.11.2 PRODUCT PORTFOLIO 235
16.11.3 RECENT DEVELOPMENT 236
16.12 NAVORI DIGITAL SIGNAGE SOFTWARE 237
16.12.1 COMPANY SNAPSHOT 237
16.12.2 PRODUCT PORTFOLIO 237
16.12.3 RECENT DEVELOPMENTS 238
16.13 NOVISIGN DITIAL SIGNAGE INC. 239
16.13.1 COMPANY SNAPSHOT 239
16.13.2 SOFTWARE PORTFOLIO 239
16.13.3 RECENT DEVELOPMENTS 240
16.14 OMNIVEX CORPORATION 241
16.14.1 COMPANY SNAPSHOT 241
16.14.2 PRODUCT PORTFOLIO 241
16.14.3 RECENT DEVELOPMENT 241
16.15 POPPULO 242
16.15.1 COMPANY SNAPSHOT 242
16.15.2 PRODUCT PORTFOLIO 242
16.15.3 RECENT DEVELOPMENTS 242
16.16 REMOTE MEDIA GROUP LIMITED 243
16.16.1 COMPANY SNAPSHOT 243
16.16.2 PRODUCT PORTFOLIO 243
16.16.3 RECENT DEVELOPMENTS 244
16.17 RISE VISION, INC. 245
16.17.1 COMPANY SNAPSHOT 245
16.17.2 PRODUCT PORTFOLIO 245
16.17.3 RECENT DEVELOPMENTS 246
16.18 SCREENCLOUD 247
16.18.1 COMPANY SNAPSHOT 247
16.18.2 SOFTWARE PORTFOLIO 247
16.18.3 RECENT DEVELOPMENTS 248
16.19 SHARP CORPORATION 249
16.19.1 COMPANY SNAPSHOT 249
16.19.2 REVENUE ANALYSIS 249
16.19.3 PRODUCT PORTFOLIO 250
16.19.4 RECENT DEVELOPMENTS 250
16.20 STRATACACHE 251
16.20.1 COMPANY SNAPSHOT 251
16.20.2 SOLUTION PORTFOLIO 251
16.20.3 RECENT DEVELOPMENTS 252
17 QUESTIONNAIRE 253
18 RELATED REPORTS 257

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