TABLE OF CONTENTS
1 INTRODUCTION 41
1.1 OBJECTIVES OF THE STUDY 41
1.2 MARKET DEFINITION 41
1.3 OVERVIEW OF NORTH AMERICA SPORTS ANALYTICS MARKET 41
1.4 CURRENCY AND PRICING 43
1.5 LIMITATIONS 43
1.6 MARKETS COVERED 43
2 MARKET SEGMENTATION 47
2.1 MARKETS COVERED 47
2.2 GEOGRAPHICAL SCOPE 48
2.3 YEARS CONSIDERED FOR THE STUDY 49
2.4 DBMR TRIPOD DATA VALIDATION MODEL 50
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 53
2.6 DBMR MARKET POSITION GRID 54
2.7 VENDOR SHARE ANALYSIS 55
2.8 MULTIVARIATE MODELING 56
2.9 COMPONENT TIMELINE CURVE 56
2.10 MARKET APPLICATION COVERAGE GRID 57
2.11 SECONDARY SOURCES 58
2.12 ASSUMPTIONS 58
3 EXECUTIVE SUMMARY 59
4 PREMIUM INSIGHTS 62
4.1 TECHNOLOGY & INNOVATION LANDSCAPE 64
4.1.1 OVERVIEW 64
4.1.2 BIG DATA IN RUGBY 64
4.1.3 BIG DATA IN TENNIS 64
4.1.4 BIG DATA IN BASEBALL 64
4.1.5 BIG DATA IN CRICKET 64
4.1.6 BIG DATA IN FOOTBALL 65
4.1.7 BIG DATA IN FORMULA 1 65
4.2 REGULATORY FRAMEWORK 65

5 MARKET OVERVIEW 67
5.1 DRIVERS 69
5.1.1 GROWING DEMAND FOR REAL TIME DATA ACCESS 69
5.1.2 INCREASING AVAILABILITY OF A LARGE AMOUNT OF IN-FIELD DATA 69
5.1.3 GROWING ADOPTION OF WEARABLE DEVICES BY SPORTSMAN 70
5.1.4 ACCEPTANCE OF CLOUD-BASED SPORTS ANALYTICS SOLUTIONS AND SERVICES ACROSS DIFFERENT ORGANIZATIONS 70
5.1.5 GROWTH IN DEMAND OF PREDICTIVE INSIGHTS FOR FAN PREFERENCES 71
5.2 RESTRAINTS 72
5.2.1 SHORTAGES IN SUBSIDIES OR BUDGET CONSTRAINTS ARISING DUE TO LACK OF GOVERNMENT SUPPORT IN SOME COUNTRIES 72
5.2.2 DATA AND PRIVACY ISSUES 72
5.3 OPPORTUNITIES 73
5.3.1 EMERGENCE OF AI AND ML TECHNOLOGIES 73
5.3.2 GROWING ADOPTION OF SMARTPHONES AND SOCIAL MEDIA 74
5.3.3 ENHANCES ORGANIZATION'S BUSINESS PERFORMANCE 74
5.3.4 COMPLEX DATA STRUCTURE ENHANCING DEMAND FOR ANALYTICS 75
5.3.5 INCREASE IN VARIOUS STRATEGIC DECISIONS SUCH AS MERGER AND PARTNERSHIP 75
5.4 CHALLENGES 77
5.4.1 LACK OF SKILLED KNOWLEDGE 77
5.4.2 HIGH COSTS INVOLVED IN SETUP 77
6 IMPACT OF COVID-19 ON THE NORTH AMERICA SPORTS ANALYTICS MARKET 78
6.1 ANALYSIS ON IMPACT OF COVID-19 ON THE MARKET 78
6.2 IMPACT ON SUPPLY CHAIN 78
6.3 IMPACT ON DEMAND 79
6.4 IMPACT ON PRICE 79
6.5 AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVE TO BOOST THE MARKET 79
6.6 STRATEGIC DECISIONS OF MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE 80
6.7 CONCLUSION 81
7 NORTH AMERICA SPORTS ANALYTICS MARKET, BY COMPONENT 82
7.1 OVERVIEW 83
7.2 SOFTWARE/PLATFORM 84
7.3 SERVICES 84
7.3.1 MANAGED SERVICES 85
7.3.2 PROFESSIONAL SERVICES 85
7.3.2.1 CONSULTING 86
7.3.2.2 IMPLEMENTATION 86
7.3.2.3 TRAINING SUPPORT 86
8 NORTH AMERICA SPORTS ANALYTICS MARKET, BY SPORTS TYPE 87
8.1 OVERVIEW 88
8.2 TEAM SPORTS 89
8.2.1 FOOTBALL 90
8.2.2 BASEBALL 90
8.2.3 BASKETBALL 90
8.2.4 HOCKEY 90
8.2.5 CRICKET 90
8.2.6 OTHERS 90
8.3 INDIVIDUAL SPORTS 90
8.3.1 RACING 92
8.3.2 TENNIS 92
8.3.3 ATHLETICS 92
8.3.4 BOXING 92
8.3.5 OTHERS 92
9 NORTH AMERICA SPORTS ANALYTICS MARKET, BY APPLICATION 93
9.1 OVERVIEW 94
9.2 PLAYER & TEAM VALUATION 95
9.2.1 SOFTWARE 96
9.2.2 SERVICES 96
9.3 PERFORMANCE ANALYTICS 96
9.3.1 SOFTWARE 97
9.3.2 SERVICES 97
9.4 HEALTH ASSESSMENT 97
9.4.1 SOFTWARE 98
9.4.2 SERVICES 98
9.5 FAN ENGAGEMENT 98
9.5.1 SOFTWARE 99
9.5.2 SERVICES 99
9.6 BROADCAST MANAGEMENT 99
9.6.1 SOFTWARE 100
9.6.2 SERVICES 100
9.7 VIDEO ANALYSIS 100
9.7.1 SOFTWARE 101
9.7.2 SERVICES 101
9.8 OTHERS 101
9.8.1 SOFTWARE 102
9.8.2 SERVICES 102

10 NORTH AMERICA SPORTS ANALYTICS MARKET, BY DEPLOYMENT 103
10.1 OVERVIEW 104
10.2 CLOUD 105
10.3 ON-PREMISE 105
11 NORTH AMERICA SPORTS ANALYTICS MARKET, BY ORGANIZATION MODE 107
11.1 OVERVIEW 108
11.2 LARGE ENTERPRISE 109
11.3 SMES 109
12 NORTH AMERICA SPORTS ANALYTICS MARKET, BY ANALYSIS TYPE 111
12.1 OVERVIEW 112
12.2 ON-FIELD 113
12.3 OFF-FIELD 113
13 NORTH AMERICA SPORTS ANALYTICS MARKET, BY REGION 115
13.1 NORTH AMERICA 116
13.1.1 U.S. 125
13.1.2 CANADA 130
13.1.3 MEXICO 135
14 NORTH AMERICA SPORTS ANALYTICS MARKET: COMPANY LANDSCAPE 140
14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 140
15 SWOT ANLYSIS 141
16 COMPANY PROFILE 142
16.1 SAS INSTITUTE INC. 142
16.1.1 COMPANY SNAPSHOT 142
16.1.2 REVENUE ANALYSIS 142
16.1.3 COMPANY SHARE ANALYSIS 143
16.1.4 SOLUTION PORTFOLIO 143
16.1.5 RECENT DEVELOPMENTS 144
16.2 IBM CORPORATION 145
16.2.1 COMPANY SNAPSHOT 145
16.2.2 REVENUE ANALYSIS 145
16.2.3 COMPANY SHARE ANALYSIS 146
16.2.4 TECHNOLOGY PORTFOLIO 146
16.2.5 RECENT DEVELOPMENTS 147

16.3 TABLEAU SOFTWARE, LLC, A SALESFORCE COMPANY 148
16.3.1 COMPANY SNAPSHOT 148
16.3.2 COMPANY SHARE ANALYSIS 148
16.3.3 SOLUTION PORTFOLIO 148
16.3.4 RECENT DEVELOPMENTS 149
16.4 SAP SE 150
16.4.1 COMPANY SNAPSHOT 150
16.4.2 COMPANY SHARE ANALYSIS 150
16.4.3 REVENUE ANALYSIS 151
16.4.4 PRODUCT PORTFOLIO 151
16.4.5 RECENT DEVELOPMENTS 152
16.5 HCL TECHNOLOGIES LIMITED 153
16.5.1 COMPANY SNAPSHOT 153
16.5.2 REVENUE ANALYSIS 153
16.5.3 COMPANY SHARE ANALYSIS 154
16.5.4 SERVICE PORTFOLIO 154
16.5.5 RECENT DEVELOPMENTS 155
16.6 CATAPULT GROUP INTERNATIONAL LTD 156
16.6.1 COMPANY SNAPSHOT 156
16.6.2 REVENUE ANALYSIS 156
16.6.3 PRODUCT PORTFOLIO 157
16.6.4 RECENT DEVELOPMENTS 157
16.7 DATAART 158
16.7.1 COMPANY SNAPSHOT 158
16.7.2 PRODUCT PORTFOLIO 158
16.7.3 RECENT DEVELOPMENT 158
16.8 EXASOL 159
16.8.1 COMPANY SNAPSHOT 159
16.8.2 REVENUE ANALYSIS 159
16.8.3 SOLUTION PORTFOLIO 160
16.8.4 RECENT DEVELOPMENT 160
16.9 EXPERFY, INC. 161
16.9.1 COMPANY SNAPSHOT 161
16.9.2 PRODUCT PORTFOLIO 161
16.9.3 RECENT DEVELOPMENT 163
16.10 NORTH AMERICASTEP, LLC 164
16.10.1 COMPANY SNAPSHOT 164
16.10.2 SERVICE PORTFOLIO 164
16.10.3 RECENT DEVELOPMENTS 164

16.11 ICEBERG SPORTS ANALYTICS 165
16.11.1 COMPANY SNAPSHOT 165
16.11.2 SERVICE PORTFOLIO 165
16.11.3 RECENT DEVELOPMENTS 166
16.12 ORACLE 167
16.12.1 COMPANY SNAPSHOT 167
16.12.2 REVENUE ANALYSIS 167
16.12.3 PRODUCT PORTFOLIO 168
16.12.4 RECENT DEVELOPMENTS 168
16.13 ORRECO 169
16.13.1 COMPANY SNAPSHOT 169
16.13.2 PRODUCT PORTFOLIO 169
16.13.3 RECENT DEVELOPMENTS 170
16.14 QUALITAS NORTH AMERICA 171
16.14.1 COMPANY SNAPSHOT 171
16.14.2 SERVICE PORTFOLIO 171
16.14.3 RECENT DEVELOPMENT 171
16.15 SPORTRADAR AG, ST. GALLEN, SWITZERLAND 172
16.15.1 COMPANY SNAPSHOT 172
16.15.2 PRODUCT PORTFOLIO 172
16.15.3 RECENT DEVELOPMENTS 173
16.16 SPORTSMECHANICS 174
16.16.1 COMPANY SNAPSHOT 174
16.16.2 SERVICE PORTFOLIO 174
16.16.3 RECENT DEVELOPMENT 174
16.17 STATS PERFORM 175
16.17.1 COMPANY SNAPSHOT 175
16.17.2 SERVICE PORTFOLIO 175
16.17.3 RECENT DEVELOPMENTS 176
16.18 SYNERGY SPORTS 177
16.18.1 COMPANY SNAPSHOT 177
16.18.2 PRODUCT PORTFOLIO 177
16.18.3 RECENT DEVELOPMENTS 178
16.19 TRUMEDIA NETWORKS, INC. 179
16.19.1 COMPANY SNAPSHOT 179
16.19.2 SERVICE PORTFOLIO 179
16.19.3 RECENT DEVELOPMENT 179

16.20 ZEBRA TECHNOLOGIES CORP. 180
16.20.1 COMPANY SNAPSHOT 180
16.20.2 REVENUE ANALYSIS 180
16.20.3 PRODUCT PORTFOLIO 181
16.20.4 RECENT DEVELOPMENT 181
17 QUESTIONNAIRE 182
18 RELATED REPORTS 186

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