TABLE OF CONTENTS
1 INTRODUCTION 38
1.1 OBJECTIVES OF THE STUDY 38
1.2 MARKET DEFINITION 38
1.3 OVERVIEW OF THE NORTH AMERICA PLANT BREEDING AND CRISPR PLANT MARKET 38
1.4 CURRENCY AND PRICING 40
1.5 LIMITATIONS 40
1.6 MARKETS COVERED 41
2 MARKET SEGMENTATION 47
2.1 MARKETS COVERED 47
2.2 GEOGRAPHICAL SCOPE 48
2.3 YEARS CONSIDERED FOR THE STUDY 49
2.4 DBMR TRIPOD DATA VALIDATION MODEL 50
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 53
2.6 MULTIVARIATE MODELLING 54
2.7 MARKET APPLICATION COVERAGE GRID 55
2.8 SOURCE LIFELINE CURVE 56
2.9 DBMR MARKET POSITION GRID 57
2.10 VENDOR SHARE ANALYSIS 58
2.11 SECONDARY SOURCES 59
2.12 ASSUMPTIONS 59
3 EXECUTIVE SUMMARY 60
3.1 NORTH AMERICA PLANT BREEDING AND CRISPR PLANTS MARKET: CONSUMER BUYING BEHAVIOUR 63
3.1.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 64
3.1.2 RESEARCH 64
3.1.3 IMPULSIVE 64
3.1.4 ADVERTISEMENT: 65
3.1.5 TELEVISION ADVERTISEMENT 65
3.1.6 ONLINE ADVERTISEMENT 65
3.1.7 IN-STORE ADVERTISEMENT 65
3.1.8 OUTDOOR ADVERTISEMENT 65
4 SUPPLY CHAIN OF NORTH AMERICA PLANT BREEDING AND CRISPR PLANTS MARKET 66
4.1 BAYER 66
4.1.1 PROCUREMENT 67
4.1.2 SUSTAINABILITY IN THE SUPPLY CHAIN 67
4.1.3 BAYER TRANSPORTATION AND ENVIRONMENT SAFETY IN SUPPLY CHAIN- 68
4.2 SYNGENTA GROUP 68
4.2.1 WORKING WITH SUPPLIERS 68
4.2.2 KEY PERFORMANCE INDICATORS AND BASIS OF PREPARATION- 69
4.3 UPCOMING TRENDS 71
5 BRAND COMPETITIVE ANALYSIS NORTH AMERICA PLANT BREEDING AND CRISPR PLANTS MARKET 73
6 NORTH AMERICA PLANT BREEDING AND CRISPR PLANT MARKET: REGULATIONS 74
7 MARKET OVERVIEW 79
7.1 DRIVERS 81
7.1.1 RISE IN R&D FOR PLANT BREEDING & CRISPR PLANTS 81
7.1.2 THE SURGE IN THE NORTH AMERICA POPULATION LED TO AN INCREASE IN THE DEMAND FOR FOOD PRODUCTION 81
7.1.3 RISE IN AWARENESS ABOUT PLANT BREEDING & CRISPR PLANTS THROUGH VARIOUS PROGRAMMES 81
7.1.4 RISING IN NUMBER OF LAUNCHES BY MANUFACTURERS FOR PLANT BREEDING & CRISPR PLANTS 82
7.2 RESTRAINTS 82
7.2.1 HIGH COSTS ARE ASSOCIATED WITH THE MODERN BREEDING TECHNIQUES AS COMPARED TO CONVENTIONAL BREEDING TECHNIQUES 82
7.2.2 POTENTIAL HAZARD TO HUMAN HEALTH DUE TO UNDESIRED TOXIN GENERATED FROM CROPS PRODUCED BY BREEDING METHOD 83
7.3 OPPORTUNITIES 83
7.3.1 FLUCTUATING WEATHER CONDITIONS WILL INCREASE THE OPPORTUNITY FOR PLANT BREEDING & CRISPR TECHNIQUE 83
7.3.2 INCREASE IN NUMBER OF APPROVAL BY GOVERNMENTAL BODIES FOR PLANT BREEDING 84
7.4 CHALLENGE 84
7.4.1 UNORGANIZED RETAIL NETWORK 84
8 NORTH AMERICA PLANT BREEDING AND CRISPR PLANTS MARKET, BY TYPE 85
8.1 OVERVIEW 86
8.2 CONVENTIONAL BREEDING 89
8.2.1 HYBRIDIZATION 89
8.2.2 SELECTION 89
8.2.3 MUTATION BREEDING 89
8.3 BIOTECHNOLOGICAL METHOD 90
8.3.1 CELL AND TISSUE CULTURE 90
8.3.2 MOLECULAR MARKERS 90
8.3.3 PHENO TYPING 90
8.4 GENETIC ENGINEERING 91
8.4.1 RFLP 91
8.4.2 GENE TRANSFER 91
8.4.3 TRANSGENE EXPRESSION 92
8.4.4 SELECTION AND PLANT REGENERATION 92
9 NORTH AMERICA PLANT BREEDING & CRISPR PLANT MARKET, BY TRAIT 93
9.1 OVERVIEW 94
9.2 HERBICIDES TOLERANCE 97
9.3 YIELD IMPROVEMENT 97
9.4 DISEASE RESISTANCE 98
9.5 TEMPERATURE TOLERANCE 98
9.6 GRAIN SIZE IMPROVEMENT 99
9.7 STRESS TOLERANCE 99
9.8 DROUGHT RESISTANCE 100
9.9 OTHERS 100
10 NORTH AMERICA PLANT BREEDING AND CRISPR PLANT MARKET, BY APPLICATION 101
10.1 OVERVIEW 102
10.2 CEREAL & GRAINS 105
10.2.1 MAIZE 105
10.2.2 WHEAT 105
10.2.3 RICE 106
10.2.4 OATS 106
10.2.5 OTHERS 106
10.3 OILSEED & PULSES 106
10.3.1 SOYBEAN 107
10.3.2 SUNFLOWER 107
10.3.3 PEA 107
10.3.4 GRAM 107
10.3.5 OTHERS 107
10.4 FRUITS & VEGETABLES 108
10.4.1 BANANA 109
10.4.2 POTATO 109
10.4.3 TOMATO 109
10.4.4 APPLE 109
10.4.5 ORANGE 109
10.4.6 GRAPEFRUIT 109
10.4.7 BERRIES 109
10.4.8 CUCUMBERS 109
10.4.9 CARROTS 109
10.4.10 EGGPLANT 109
10.4.11 BROCCOLI 110
10.4.12 LEAFY GREEN 110
10.4.12.1 SPINACH 110
10.4.12.2 LETTUCE 110
10.4.12.3 CABBAGE 110
10.4.12.4 KALE 110
10.4.12.5 OTHERS 110
10.4.13 OTHERS 110
10.5 CASH CROPS 111
10.5.1 COFFEE & TEA 111
10.5.2 COTTON 111
10.5.3 SUGARCANE 112
10.5.4 OTHERS 112
10.6 TURF & ORNAMENTAL 112
10.7 HERBS AND MICROGREENS 112
10.7.1 HERBS 113
10.7.2 BASIL 113
10.7.3 WHEATGRASS 113
10.8 MEDICINAL CROP 113
10.9 OTHER CROP TYPES 114
11 NORTH AMERICA PLANT BREEDING AND CRISPR PLANTS MARKET, BY GEOGRAPHY 115
11.1 NORTH AMERICA 116
11.1.1 U.S. 124
11.1.2 CANADA 128
11.1.3 MEXICO 132
12 NORTH AMERICA PLANT BREEDING AND CSIPR PLANT MARKET: COMPANY LANDSCAPE 136
12.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 136
13 SWOT ANALYSIS 137
14 COMPANY PROFILE 138
14.1 BAYER AG 138
14.1.1 COMPANY SNAPSHOT 138
14.1.2 REVENUE ANALYSIS 138
14.1.3 COMPANY SHARE ANALYSIS 139
14.1.4 PRODUCT PORTFOLIO 139
14.1.5 RECENT DEVELOPMENTS 140
14.2 SYNGENTA CROP PROTECTION AG 141
14.2.1 COMPANY SNAPSHOT 141
14.2.2 REVENUE ANALYSIS 141
14.2.3 COMPANY SHARE ANALYSIS 142
14.2.4 PRODUCT PORTFOLIO 142
14.2.5 RECENT DEVELOPMENTS 142
14.3 CORTEVA (2021) 143
14.3.1 COMPANY SNAPSHOT 143
14.3.2 REVENUE ANALYSIS 143
14.3.3 COMPANY SHARE ANALYSIS 144
14.3.4 PRODUCT PORTFOLIO 144
14.3.5 RECENT DEVELOPMENTS 145
14.4 LIMAGRAIN 146
14.4.1 COMPANY SNAPSHOT 146
14.4.2 COMPANY SHARE ANALYSIS 146
14.4.3 PRODUCT PORTFOLIO 147
14.4.4 RECENT DEVELOPMENTS 147
14.5 KWS SAAT SE & CO. KGAA (2021) 148
14.5.1 COMPANY SNAPSHOT 148
14.5.2 REVENUE ANALYSIS 148
14.5.3 COMPANY SHARE ANALYSIS 149
14.5.4 PRODUCT PORTFOLIO 149
14.5.5 RECENT DEVELOPMENTS 150
14.6 BASF SE 151
14.6.1 COMPANY SNAPSHOT 151
14.6.2 REVENUE ANALYSIS 151
14.6.3 PRODUCT PORTFOLIO 152
14.6.4 RECENT DEVELOPMENT 152
14.7 BENSON HILL INC. 153
14.7.1 COMPANY SNAPSHOT 153
14.7.2 REVENUE ANALYSIS 153
14.7.3 PRODUCT PORTFOLIO 154
14.7.4 RECENT DEVELOPMENTS 154
14.8 BIOCERES CROP SOLUTIONS 155
14.8.1 COMPANY SNAPSHOT 155
14.8.2 PRODUCT PORTFOLIO 155
14.8.3 RECENT DEVELOPMENT 155
14.9 DLF 156
14.9.1 COMPANY SNAPSHOT 156
14.9.2 PRODUCT PORTFOLIO 156
14.9.3 RECENT DEVELOPMENTS 156
14.10 DONMARIO ( 2021) 157
14.10.1 COMPANY SNAPSHOT 157
14.10.2 PRODUCT PORTFOLIO 157
14.10.3 RECENT DEVELOPMENTS 157
14.11 INVIVO.( 2021) 158
14.11.1 COMPANY SNAPSHOT 158
14.11.2 PRODUCT PORTFOLIO 158
14.11.3 RECENT DEVELOPMENT 158
14.12 PAIRWISE ( 2021) 159
14.12.1 COMPANY SNAPSHOT 159
14.12.2 PRODUCT PORTFOLIO 159
14.12.3 RECENT DEVELOPMENTS 159
14.13 PLANASA ( 2021) 160
14.13.1 COMPANY SNAPSHOT 160
14.13.2 PRODUCT PORTFOLIO 160
14.13.3 RECENT DEVELOPMENTS 161
14.14 RAGT (2021) 162
14.14.1 COMPANY SNAPSHOT 162
14.14.2 PRODUCT PORTFOLIO 162
14.14.3 RECENT DEVELOPMENTS 162
14.15 SAKATA SEED CORPORATION ( 2021) 163
14.15.1 COMPANY SNAPSHOT 163
14.15.2 REVENUE ANALYSIS 163
14.15.3 PRODUCT PORTFOLIO 164
14.15.4 RECENT DEVELOPMENT 165
14.16 STINE SEED COMPANY. (A SUBSIDIARY OF STINE SEED FARM, INC) (2021) 166
14.16.1 COMPANY SNAPSHOT 166
14.16.2 PRODUCT PORTFOLIO 166
14.16.3 RECENT DEVELOPMENTS 167
14.17 TMG TROPICAL IMPROVEMENT & GENETICS SA ( 2021) 168
14.17.1 COMPANY SNAPSHOT 168
14.17.2 PRODUCT PORTFOLIO 168
14.17.3 RECENT DEVELOPMENTS 169
14.18 TROPIC 170
14.18.1 COMPANY SNAPSHOT 170
14.18.2 PRODUCT PORTFOLIO 170
14.18.3 RECENT DEVELOPMENTS 171
14.19 UPL (2021) 172
14.19.1 COMPANY SNAPSHOT 172
14.19.2 REVENUE ANALYSIS 172
14.19.3 PRODUCT PORTFOLIO 173
14.19.4 RECENT DEVELOPMENT 173
14.20 YIELD10 BIOSCIENCE, INC. 174
14.20.1 COMPANY SNAPSHOT 174
14.20.2 REVENUE ANALYSIS 174
14.20.3 PRODUCT PORTFOLIO 175
14.20.4 RECENT DEVELOPMENT 175
15 QUESTIONNAIRE 176
16 RELATED REPORTS 179

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