TABLE OF CONTENTS
1 INTRODUCTION 58
1.1 OBJECTIVES OF THE STUDY 58
1.2 MARKET DEFINITION 58
1.3 OVERVIEW OF THE NORTH AMERICA PERSONAL WATERCRAFT MARKET 58
1.4 CURRENCY AND PRICING 60
1.5 LIMITATIONS 60
1.6 MARKETS COVERED 60
2 MARKET SEGMENTATION 64
2.1 MARKETS COVERED 64
2.2 YEARS CONSIDERED FOR THE STUDY 65
2.3 GEOGRAPHIC SCOPE 66
2.4 DBMR TRIPOD DATA VALIDATION MODEL 67
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 70
2.6 DBMR MARKET POSITION GRID 71
2.7 VENDOR SHARE ANALYSIS 73
2.8 MULTIVARIATE MODELLING 74
2.9 TYPE TIMELINE CURVE 75
2.10 END-USER COVERAGE GRID 76
2.11 SECONDARY SOURCES 77
2.12 ASSUMPTIONS 77
3 EXECUTIVE SUMMARY 78
4 PREMIUM INSIGHTS 81
4.1 PORTERS FIVE FORCES 82
4.2 PATENT ANALYSIS 83
4.3 COMPANY COMPARATIVE ANALAYSIS 84
4.4 CASE STUDY 85
4.5 VALUE CHAIN ANALYSIS 86
4.5.1 OVERVIEW OF VALUE CHAIN ANALYSIS OF THE NORTH AMERICA PERSONAL WATERCRAFT MARKET 86
4.5.2 PRIMARY ACTIVITIES 86
4.5.3 SUPPORTING ACTIVITIES 87
4.6 TECHNOLOGY TREND ANALYSIS 88
4.7 REGULATORY FRAMEWORK 89
5 MARKET OVERVIEW 92
5.1 DRIVERS 94
5.1.1 RAPID GROWTH IN SURFACE WATER SPORTS CHAMPIONSHIPS AND EVENTS 94
5.1.2 INCREASE IN THE NUMBER OF ADVENTURE SPORTS PARTICIPATION 94
5.1.3 UPSURGE IN THE ADVANCEMENT OF TECHNOLOGY AND ADOPTION OF CLEAN AND QUITTER WATERCRAFT 96
5.1.4 RISE IN THE DEVELOPMENT OF THE RENTAL BUSINESS 96
5.2 RESTRAINT 97
5.2.1 LACK OF SKILLED AND EXPERIENCED PROFESSIONALS 97
5.3 OPPORTUNITIES 97
5.3.1 INCREASE IN RECOGNITION OF WATER SPORTS IN INTERNATIONAL SPORTS 97
5.3.2 CHANGE IN THE LIFESTYLES AND DEMOGRAPHICS OF PEOPLE 98
5.3.3 INCREASE IN THE ADOPTION OF NORTH AMERICA TRENDS AMONG YOUNGSTERS 98
5.4 CHALLENGE 99
5.4.1 HIGH COSTS ASSOCIATED WITH PERSONAL WATERCRAFTS 99
6 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY TYPE 102
6.1 OVERVIEW 103
6.2 SIT-DOWN MODEL 104
6.3 STAND-UP MODEL 105
7 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY COMPONENTS 106
7.1 OVERVIEW 107
7.2 ENGINE 108
7.3 DRIVE SHIFT 109
7.4 INTAKE GRATE 109
7.5 IMPELLER 110
7.6 STEERING NOZZLE 111
7.7 STEERING CONTROL 111
7.8 SPEEDOMETER 112
7.9 SAFETY SWITCH 113
7.10 OTHERS 114
8 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY PROPULSION TYPE 115
8.1 OVERVIEW 116
8.2 IC ENGINES 117
8.2.1 LESS THAN 100 HP 118
8.2.2 100-250 HP 118
8.2.3 ABOVE 250 HP 118
8.3 ELECTRIC 118
9 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY HULL TYPE 120
9.1 OVERVIEW 121
9.2 PLASTIC 122
9.2.1 SIT-DOWN MODEL 123
9.2.2 STAND-UP MODEL 123
9.3 COMPOSITE 123
9.3.1 SIT-DOWN MODEL 124
9.3.2 STAND-UP MODEL 124
10 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY FUNCTIONALITY 125
10.1 OVERVIEW 126
10.2 ACCESSORY PACKAGE 127
10.3 AUTO TRIM 128
10.4 CONNEXT SCREEN 128
10.5 CUSTOM-TUNED ELECTRIC TRIM 129
10.6 FOOT CHOCKS 130
10.7 OPTIONAL AUDIO SPEAKERS 130
10.8 RIDE 131
10.9 OTHERS 132
11 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY SERIES 133
11.1 OVERVIEW 134
11.2 REC LITE 135
11.2.1 SIT-DOWN MODEL 136
11.2.2 STAND-UP MODEL 136
11.3 RECREATION 136
11.3.1 SIT-DOWN MODEL 137
11.3.2 STAND-UP MODEL 137
11.4 FREESTYLE 137
11.4.1 SIT-DOWN MODEL 138
11.4.2 STAND-UP MODEL 138
11.5 PERFORMANCE 138
11.5.1 SIT-DOWN MODEL 139
11.5.2 STAND-UP MODEL 139
11.6 LUXURY 139
11.6.1 SIT-DOWN MODEL 140
11.6.2 STAND-UP MODEL 140
12 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY SEAT MODEL 141
12.1 OVERVIEW 142
12.2 DOUBLE 143
12.3 SINGLE 144
12.4 TRIPLE 145
12.5 OTHERS 146
13 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY DISTRIBUTION CHANNEL 147
13.1 OVERVIEW 148
13.2 DIRECT CHANNEL 149
13.2.1 COMPANY WEBSITE 150
13.2.2 E-COMMERCE WEBSITE 150
13.3 INDIRECT CHANNEL 150
13.3.1 RETAILER 151
13.3.2 DISTRIBUTER 151
13.3.3 OTHERS 151
14 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY END-USER 152
14.1 OVERVIEW 153
14.2 RENTAL 154
14.3 INDIVIDUAL 155
14.4 GOVERNMENT 156
15 NORTH AMERICA PERSONAL WATERCRAFT MARKET, BY REGION 157
15.1 NORTH AMERICA 158
15.1.1 U.S. 168
15.1.2 CANADA 173
15.1.3 MEXICO 179
16 NORTH AMERICA PERSONAL WATERCRAFT MARKET, COMPANY LANDSCAPE 184
16.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 184
17 SWOT ANALYSIS 185
18 COMPANY PROFILE 186
18.1 BRP 186
18.1.1 COMPANY SNAPSHOT 186
18.1.2 REVENUE ANALYSIS 186
18.1.3 COMPANY SHARE ANALYSIS 187
18.1.4 PRODUCT PORTFOLIO 187
18.1.5 RECENT DEVELOPMENTS 187
18.2 KAWASAKI HEAVY INDUSTRIES, LTD. 189
18.2.1 COMPANY SNAPSHOT 189
18.2.2 REVENUE ANALYSIS 189
18.2.3 COMPANY SHARE ANALYSIS 190
18.2.4 PRODUCT PORTFOLIO 190
18.2.5 RECENT DEVELOPMENT 190
18.3 YAMAHA MOTOR CO., LTD. 191
18.3.1 COMPANY SNAPSHOT 191
18.3.2 REVENUE ANALYSIS 191
18.3.3 COMPANY SHARE ANALYSIS 192
18.3.4 PRODUCT PORTFOLIO 192
18.3.5 RECENT DEVELOPMENT 192
18.4 JIUJIANG HISON MOTOR BOAT MANUFACTURING CO., LTD 193
18.4.1 COMPANY SNAPSHOT 193
18.4.2 COMPANY SHARE ANALYSIS 193
18.4.3 PRODUCT PORTFOLIO 194
18.4.4 RECENT DEVELOPMENT 194
18.5 SHORT BLOCK TECHNOLOGIES, INC. 195
18.5.1 COMPANY SNAPSHOT 195
18.5.2 COMPANY SHARE ANALYSIS 195
18.5.3 PRODUCT PORTFOLIO 196
18.5.4 RECENT DEVELOPMENT 196
18.6 BELASSI GMBH 197
18.6.1 COMPANY SNAPSHOT 197
18.6.2 PRODUCT PORTFOLIO 197
18.6.3 RECENT DEVELOPMENTS 197
18.7 E-DOLPHIN 198
18.7.1 COMPANY SNAPSHOT 198
18.7.2 PRODUCT PORTFOLIO 198
18.7.3 RECENT DEVELOPMENT 198
18.8 GIBBS SPORTS AMPHIBIANS, INC. 199
18.8.1 COMPANY SNAPSHOT 199
18.8.2 PRODUCT PORTFOLIO 199
18.8.3 RECENT DEVELOPMENT 199
18.9 KRASH INDUSTRIES 200
18.9.1 COMPANY SNAPSHOT 200
18.9.2 PRODUCT PORTFOLIO 200
18.9.3 RECENT DEVELOPMENT 200
18.10 MACKINNON MARINE TECHNOLOGIES 201
18.10.1 COMPANY SNAPSHOT 201
18.10.2 PRODUCT PORTFOLIO 201
18.10.3 RECENT DEVELOPMENTS 201
18.11 NARKE 202
18.11.1 COMPANY SNAPSHOT 202
18.11.2 PRODUCT PORTFOLIO 202
18.11.3 RECENT DEVELOPMENT 202
18.12 NIKOLA CORPORATION 203
18.12.1 COMPANY SNAPSHOT 203
18.12.2 PRODUCT PORTFOLIO 203
18.12.3 RECENT DEVELOPMENT 203
18.13 PRO WATERCRAFT 204
18.13.1 COMPANY SNAPSHOT 204
18.13.2 PRODUCT PORTFOLIO 204
18.13.3 RECENT DEVELOPMENT 205
18.14 STRAND CRAFT DESIGN LLC. 206
18.14.1 COMPANY SNAPSHOT 206
18.14.2 PRODUCT PORTFOLIO 206
18.14.3 RECENT DEVELOPMENT 206
18.15 TAIGA MOTORS INC. 207
18.15.1 COMPANY SNAPSHOT 207
18.15.2 PRODUCT PORTFOLIO 207
18.15.3 RECENT DEVELOPMENTS 208
18.16 VQ YACHTS 209
18.16.1 COMPANY SNAPSHOT 209
18.16.2 PRODUCT PORTFOLIO 209
18.16.3 RECENT DEVELOPMENT 209
18.17 X SCREAM INC 210
18.17.1 COMPANY SNAPSHOT 210
18.17.2 PRODUCT PORTFOLIO 210
18.17.3 RECENT DEVELOPMENT 210
19 QUESTIONNAIRE 211
20 RELATED REPORTS 215

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