TABLE OF CONTENTS
1 INTRODUCTION 58
1.1 OBJECTIVES OF THE STUDY 58
1.2 MARKET DEFINITION 58
1.3 OVERVIEW OF THE EUROPE PERSONAL WATERCRAFT MARKET 58
1.4 CURRENCY AND PRICING 60
1.5 LIMITATIONS 60
1.6 MARKETS COVERED 60
2 MARKET SEGMENTATION 64
2.1 MARKETS COVERED 64
2.2 YEARS CONSIDERED FOR THE STUDY 65
2.3 GEOGRAPHIC SCOPE 66
2.4 DBMR TRIPOD DATA VALIDATION MODEL 67
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 70
2.6 DBMR MARKET POSITION GRID 71
2.7 VENDOR SHARE ANALYSIS 73
2.8 MULTIVARIATE MODELLING 74
2.9 TYPE TIMELINE CURVE 75
2.10 END-USER COVERAGE GRID 76
2.11 SECONDARY SOURCES 77
2.12 ASSUMPTIONS 77
3 EXECUTIVE SUMMARY 78
4 PREMIUM INSIGHTS 81
4.1 PORTERS FIVE FORCES 82
4.2 PATENT ANALYSIS 83
4.3 COMPANY COMPARATIVE ANALAYSIS 84
4.4 CASE STUDY 85
4.5 VALUE CHAIN ANALYSIS 86
4.5.1 OVERVIEW OF VALUE CHAIN ANALYSIS OF THE EUROPE PERSONAL WATERCRAFT MARKET 86
4.5.2 PRIMARY ACTIVITIES 86
4.5.3 SUPPORTING ACTIVITIES 87
4.6 TECHNOLOGY TREND ANALYSIS 88
4.7 REGULATORY FRAMEWORK 89
5 MARKET OVERVIEW 92
5.1 DRIVERS 94
5.1.1 RAPID GROWTH IN SURFACE WATER SPORTS CHAMPIONSHIPS AND EVENTS 94
5.1.2 INCREASE IN THE NUMBER OF ADVENTURE SPORTS PARTICIPATION 94
5.1.3 UPSURGE IN THE ADVANCEMENT OF TECHNOLOGY AND ADOPTION OF CLEAN AND QUITTER WATERCRAFT 96
5.1.4 RISE IN THE DEVELOPMENT OF THE RENTAL BUSINESS 96
5.2 RESTRAINT 97
5.2.1 LACK OF SKILLED AND EXPERIENCED PROFESSIONALS 97
5.3 OPPORTUNITIES 97
5.3.1 INCREASE IN RECOGNITION OF WATER SPORTS IN INTERNATIONAL SPORTS 97
5.3.2 CHANGE IN THE LIFESTYLES AND DEMOGRAPHICS OF PEOPLE 98
5.3.3 INCREASE IN THE ADOPTION OF EUROPE TRENDS AMONG YOUNGSTERS 98
5.4 CHALLENGE 99
5.4.1 HIGH COSTS ASSOCIATED WITH PERSONAL WATERCRAFTS 99
6 EUROPE PERSONAL WATERCRAFT MARKET, BY TYPE 102
6.1 OVERVIEW 103
6.2 SIT-DOWN MODEL 104
6.3 STAND-UP MODEL 105
7 EUROPE PERSONAL WATERCRAFT MARKET, BY COMPONENTS 106
7.1 OVERVIEW 107
7.2 ENGINE 108
7.3 DRIVE SHIFT 109
7.4 INTAKE GRATE 109
7.5 IMPELLER 110
7.6 STEERING NOZZLE 111
7.7 STEERING CONTROL 111
7.8 SPEEDOMETER 112
7.9 SAFETY SWITCH 113
7.10 OTHERS 114
8 EUROPE PERSONAL WATERCRAFT MARKET, BY PROPULSION TYPE 115
8.1 OVERVIEW 116
8.2 IC ENGINES 117
8.2.1 LESS THAN 100 HP 118
8.2.2 100-250 HP 118
8.2.3 ABOVE 250 HP 118
8.3 ELECTRIC 118
9 EUROPE PERSONAL WATERCRAFT MARKET, BY HULL TYPE 120
9.1 OVERVIEW 121
9.2 PLASTIC 122
9.2.1 SIT-DOWN MODEL 123
9.2.2 STAND-UP MODEL 123
9.3 COMPOSITE 123
9.3.1 SIT-DOWN MODEL 124
9.3.2 STAND-UP MODEL 124
10 EUROPE PERSONAL WATERCRAFT MARKET, BY FUNCTIONALITY 125
10.1 OVERVIEW 126
10.2 ACCESSORY PACKAGE 127
10.3 AUTO TRIM 128
10.4 CONNEXT SCREEN 128
10.5 CUSTOM-TUNED ELECTRIC TRIM 129
10.6 FOOT CHOCKS 130
10.7 OPTIONAL AUDIO SPEAKERS 130
10.8 RIDE 131
10.9 OTHERS 132
11 EUROPE PERSONAL WATERCRAFT MARKET, BY SERIES 133
11.1 OVERVIEW 134
11.2 REC LITE 135
11.2.1 SIT-DOWN MODEL 136
11.2.2 STAND-UP MODEL 136
11.3 RECREATION 136
11.3.1 SIT-DOWN MODEL 137
11.3.2 STAND-UP MODEL 137
11.4 FREESTYLE 137
11.4.1 SIT-DOWN MODEL 138
11.4.2 STAND-UP MODEL 138
11.5 PERFORMANCE 138
11.5.1 SIT-DOWN MODEL 139
11.5.2 STAND-UP MODEL 139
11.6 LUXURY 139
11.6.1 SIT-DOWN MODEL 140
11.6.2 STAND-UP MODEL 140
12 EUROPE PERSONAL WATERCRAFT MARKET, BY SEAT MODEL 141
12.1 OVERVIEW 142
12.2 DOUBLE 143
12.3 SINGLE 144
12.4 TRIPLE 145
12.5 OTHERS 146
13 EUROPE PERSONAL WATERCRAFT MARKET, BY DISTRIBUTION CHANNEL 147
13.1 OVERVIEW 148
13.2 DIRECT CHANNEL 149
13.2.1 COMPANY WEBSITE 150
13.2.2 E-COMMERCE WEBSITE 150
13.3 INDIRECT CHANNEL 150
13.3.1 RETAILER 151
13.3.2 DISTRIBUTER 151
13.3.3 OTHERS 151
14 EUROPE PERSONAL WATERCRAFT MARKET, BY END-USER 152
14.1 OVERVIEW 153
14.2 RENTAL 154
14.3 INDIVIDUAL 155
14.4 GOVERNMENT 156
15 EUROPE PERSONAL WATERCRAFT MARKET, BY REGION 157
15.1 EUROPE 158
15.1.1 GERMANY 170
15.1.2 U.K. 177
15.1.3 FRANCE 184
15.1.4 ITALY 191
15.1.5 SPAIN 198
15.1.6 TURKEY 205
15.1.7 RUSSIA 212
15.1.8 NETHERLANDS 219
15.1.9 BELGIUM 226
15.1.10 SWITZERLAND 233
15.1.11 DENMARK 240
15.1.12 SWEDEN 247
15.1.13 POLAND 254
15.1.14 NORWAY 261
15.1.15 FINLAND 268
15.1.16 REST OF EUROPE 275
16 EUROPE PERSONAL WATERCRAFT MARKET, COMPANY LANDSCAPE 276
16.1 COMPANY SHARE ANALYSIS: EUROPE 276
17 SWOT ANALYSIS 277
18 COMPANY PROFILE 278
18.1 BRP 278
18.1.1 COMPANY SNAPSHOT 278
18.1.2 REVENUE ANALYSIS 278
18.1.3 COMPANY SHARE ANALYSIS 279
18.1.4 PRODUCT PORTFOLIO 279
18.1.5 RECENT DEVELOPMENTS 279
18.2 KAWASAKI HEAVY INDUSTRIES, LTD. 281
18.2.1 COMPANY SNAPSHOT 281
18.2.2 REVENUE ANALYSIS 281
18.2.3 COMPANY SHARE ANALYSIS 282
18.2.4 PRODUCT PORTFOLIO 282
18.2.5 RECENT DEVELOPMENT 282
18.3 YAMAHA MOTOR CO., LTD. 283
18.3.1 COMPANY SNAPSHOT 283
18.3.2 REVENUE ANALYSIS 283
18.3.3 COMPANY SHARE ANALYSIS 284
18.3.4 PRODUCT PORTFOLIO 284
18.3.5 RECENT DEVELOPMENT 284
18.4 JIUJIANG HISON MOTOR BOAT MANUFACTURING CO., LTD 285
18.4.1 COMPANY SNAPSHOT 285
18.4.2 COMPANY SHARE ANALYSIS 285
18.4.3 PRODUCT PORTFOLIO 286
18.4.4 RECENT DEVELOPMENT 286
18.5 SHORT BLOCK TECHNOLOGIES, INC. 287
18.5.1 COMPANY SNAPSHOT 287
18.5.2 COMPANY SHARE ANALYSIS 287
18.5.3 PRODUCT PORTFOLIO 288
18.5.4 RECENT DEVELOPMENT 288
18.6 BELASSI GMBH 289
18.6.1 COMPANY SNAPSHOT 289
18.6.2 PRODUCT PORTFOLIO 289
18.6.3 RECENT DEVELOPMENTS 289
18.7 E-DOLPHIN 290
18.7.1 COMPANY SNAPSHOT 290
18.7.2 PRODUCT PORTFOLIO 290
18.7.3 RECENT DEVELOPMENT 290
18.8 GIBBS SPORTS AMPHIBIANS, INC. 291
18.8.1 COMPANY SNAPSHOT 291
18.8.2 PRODUCT PORTFOLIO 291
18.8.3 RECENT DEVELOPMENT 291
18.9 KRASH INDUSTRIES 292
18.9.1 COMPANY SNAPSHOT 292
18.9.2 PRODUCT PORTFOLIO 292
18.9.3 RECENT DEVELOPMENT 292
18.10 MACKINNON MARINE TECHNOLOGIES 293
18.10.1 COMPANY SNAPSHOT 293
18.10.2 PRODUCT PORTFOLIO 293
18.10.3 RECENT DEVELOPMENTS 293
18.11 NARKE 294
18.11.1 COMPANY SNAPSHOT 294
18.11.2 PRODUCT PORTFOLIO 294
18.11.3 RECENT DEVELOPMENT 294
18.12 NIKOLA CORPORATION 295
18.12.1 COMPANY SNAPSHOT 295
18.12.2 PRODUCT PORTFOLIO 295
18.12.3 RECENT DEVELOPMENT 295
18.13 PRO WATERCRAFT 296
18.13.1 COMPANY SNAPSHOT 296
18.13.2 PRODUCT PORTFOLIO 296
18.13.3 RECENT DEVELOPMENT 297
18.14 STRAND CRAFT DESIGN LLC. 298
18.14.1 COMPANY SNAPSHOT 298
18.14.2 PRODUCT PORTFOLIO 298
18.14.3 RECENT DEVELOPMENT 298
18.15 TAIGA MOTORS INC. 299
18.15.1 COMPANY SNAPSHOT 299
18.15.2 PRODUCT PORTFOLIO 299
18.15.3 RECENT DEVELOPMENTS 300
18.16 VQ YACHTS 301
18.16.1 COMPANY SNAPSHOT 301
18.16.2 PRODUCT PORTFOLIO 301
18.16.3 RECENT DEVELOPMENT 301
18.17 X SCREAM INC 302
18.17.1 COMPANY SNAPSHOT 302
18.17.2 PRODUCT PORTFOLIO 302
18.17.3 RECENT DEVELOPMENT 302
19 QUESTIONNAIRE 303
20 RELATED REPORTS 307

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