TABLE OF CONTENTS
1 INTRODUCTION 25
1.1 OBJECTIVES OF THE STUDY 25
1.2 MARKET DEFINITION 25
1.3 OVERVIEW OF THE EUROPE ODBC MARKET 25
1.4 CURRENCY AND PRICING 27
1.5 LIMITATIONS 27
1.6 MARKETS COVERED 28
2 MARKET SEGMENTATION 31
2.1 MARKETS COVERED 31
2.2 YEARS CONSIDERED FOR THE STUDY 32
2.3 GEOGRAPHIC SCOPE 33
2.4 DBMR TRIPOD DATA VALIDATION MODEL 34
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 37
2.6 DBMR MARKET POSITION GRID 38
2.7 VENDOR SHARE ANALYSIS 39
2.8 MULTIVARIATE MODELLING 40
2.9 OPERATING SYSTEM TIMELINE CURVE 41
2.10 APPLICATION COVERAGE GRID 42
2.11 SECONDARY SOURCES 43
2.12 ASSUMPTIONS 43
3 EXECUTIVE SUMMARY 44
4 PREMIUM INSIGHTS 47
4.1 COMPANY COMPARATIVE ANALYSIS 48
4.2 PATENT ANALYSIS 49
4.3 KEY STRATEGIC INITIATIVES 50
4.4 CONSUMER BEHAVIOUR ANALYSIS 52
4.4.1 CUSTOMER DEMOGRAPHICS 52
4.4.2 COMPANIES USING ODBC DRIVER FOR SQL AZURE 52
4.4.3 INFORMATION SEARCH 54
4.4.4 EVALUATION OF ALTERNATIVES 55
4.4.5 PURCHASE DECISION 55
4.5 VALUE CHAIN ANALYSIS 56
4.6 PORTERS FIVE FORCES 60
4.7 REGULATORY STANDARDS 61
4.7.1 FEDERAL INFORMATION PROCESSING STANDARD (FIPS) 61
4.7.2 DATA PROTECTION AND PRIVACY REGULATIONS 61
5 MARKET OVERVIEW 62
5.1 DRIVERS 64
5.1.1 INCREASING ADOPTION OF CLOUD-BASED SERVICES 64
5.1.2 RISING INTRODUCTION OF CAPABLE ODBC DRIVERS 66
5.1.3 GROWING NEED FOR REAL-TIME DATA ACCESS FOR VARIOUS APPLICATIONS 67
5.1.4 INCREASE THE NEED FOR CONNECTING MULTIPLE TYPES OF DATABASE SOLUTIONS 68
5.1.5 THE SURGE IN EUROPE DATA GENERATION 69
5.2 RESTRAINT 70
5.2.1 RISING DATA SECURITY CONCERNS 70
5.2.2 INCREASING INCLUSION OF DIRECT LINKS TO DATABASES IN WEB DEVELOPMENT PLATFORMS 71
5.3 OPPORTUNITY 72
5.3.1 INCREASING IMPLEMENTATION OF DATA ANALYTICS 72
5.3.2 IMPROVED INTEGRATION OF ODBC WITH EMERGING TECHNOLOGIES 73
5.3.3 RISING PARTNERSHIPS AND COLLABORATION AMONG VARIOUS ORGANIZATIONS 74
5.4 CHALLENGES 75
5.4.1 COMPLEXITY IN INTEGRATING ODBC 75
5.4.2 AVAILABILITY OF ALTERNATIVE DATABASE CONNECTIVITY SOLUTIONS 77
5.4.3 VARIOUS LIMITATIONS OF SQL (STRUCTURED QUERY LANGUAGE) 77
6 EUROPE ODBC MARKET, BY OPERATING SYSTEM 80
6.1 OVERVIEW 81
6.2 WINDOWS 82
6.3 MACOS 83
6.4 LINUX 84
6.5 OTHERS 85
7 EUROPE ODBC MARKET, BY ODBC DRIVER 86
7.1 OVERVIEW 87
7.2 MULTI-TIER ODBC DRIVER 88
7.3 SINGLE-TIER ODBC DRIVER 89
8 EUROPE ODBC MARKET, BY DEPLOYMENT MODEL 90
8.1 OVERVIEW 91
8.2 CLOUD 92
8.3 ON PREMISE 93
9 EUROPE ODBC MARKET, BY COMPONENT 94
9.1 OVERVIEW 95
9.2 CLIENT APPLICATION 96
9.3 ODBC DRIVER MANAGER 97
9.4 ODBC DRIVERS 98
9.5 ODBC DATA SOURCE 99
10 EUROPE ODBC MARKET, BY DATABASE MANAGEMENT SYSTEM (DBMS) 100
10.1 OVERVIEW 101
10.2 ORACLE 102
10.3 MYSQL 103
10.4 MICROSOFT SQL SERVER 104
10.5 POSTGRESQL 104
10.6 OTHERS 105
11 EUROPE ODBC MARKET, BY APPLICATION 106
11.1 OVERVIEW 107
11.2 MARKETING AND COLLABORATION 108
11.3 BIG DATA & NOSQL 109
11.4 CRM & ERP 110
11.5 FILE & API 111
11.6 ACCOUNTING 112
11.7 RDBMS 112
11.8 E-COMMERCE 113
12 EUROPE ODBC MARKET, BY END USER 114
12.1 OVERVIEW 115
12.2 BANKING, FINANCIAL SERVICES AND INSURANCE 116
12.3 HEALTHCARE 117
12.4 IT AND TELECOMMUNICATION 118
12.5 MANUFACTURING 118
12.6 GOVERNMENT 119
12.7 AUTOMOTIVE 120
12.8 TRANSPORTAION 121
12.9 EDUCATION 121
12.10 AEROSPACE 122
12.11 ELECTRONICS 123
12.12 OTHERS 123
13 EUROPE ODBC MARKET, BY REGION 125
13.1 EUROPE 126
13.1.1 GERMANY 135
13.1.2 U.K. 138
13.1.3 FRANCE 141
13.1.4 SPAIN 144
13.1.5 RUSSIA 147
13.1.6 ITALY 150
13.1.7 NETHERLANDS 153
13.1.8 SWITZERLAND 156
13.1.9 SWEDEN 159
13.1.10 TURKEY 162
13.1.11 POLAND 165
13.1.12 DENMARK 168
13.1.13 REST OF EUROPE 171
14 EUROPE ODBC MARKET: COMPANY LANDSCAPE 172
14.1 COMPANY SHARE ANALYSIS: EUROPE 172
15 SWOT ANALYSIS 173
16 COMPANY PROFILINGS 174
16.1 ORACLE 174
16.1.1 COMPANY SNAPSHOT 174
16.1.2 REVENUE ANALYSIS 174
16.1.3 PRODUCT PORTFOLIO 175
16.1.4 RECENT DEVELOPMENTS 175
16.2 MICROSOFT 176
16.2.1 COMPANY SNAPSHOT 176
16.2.2 REVENUE ANALYSIS 176
16.2.3 COMPANY SHARE ANALYSIS 177
16.2.4 PRODUCT PORTFOLIO 177
16.2.5 RECENT DEVELOPMENTS 178
16.3 IBM CORPORATION 179
16.3.1 COMPANY SNAPSHOT 179
16.3.2 REVENUE ANALYSIS 179
16.3.3 COMPANY SHARE ANALYSIS 180
16.3.4 PRODUCT PORTFOLIO 180
16.3.5 RECENT DEVELOPMENTS 181
16.4 SAP SE 182
16.4.1 COMPANY SNAPSHOT 182
16.4.2 REVENUE ANALYSIS 182
16.4.3 COMPANY SHARE ANALYSIS 183
16.4.4 SOLUTION PORTFOLIO 183
16.4.5 RECENT DEVELOPMENTS 184
16.5 SNOWFLAKE INC. 185
16.5.1 COMPANY SNAPSHOT 185
16.5.2 REVENUE ANALYSIS 185
16.5.3 COMPANY SHARE ANALYSIS 186
16.5.4 SOLUTION PORTFOLIO 186
16.5.5 RECENT DEVELOPMENTS 187
16.6 ACTUALTECHNOLOGIES LLC 188
16.6.1 COMPANY SNAPSHOT 188
16.6.2 SOLUTION PORTFOLIO 188
16.6.3 RECENT DEVELOPMENTS 189
16.7 CDATA SOFTWARE, INC. 190
16.7.1 COMPANY SNAPSHOT 190
16.7.2 PRODUCT PORTFOLIO 190
16.7.3 RECENT DEVELOPMENTS 191
16.8 CLOUDERA, INC. 192
16.8.1 COMPANY SNAPSHOT 192
16.8.2 SOLUTION PORTFOLIO 192
16.8.3 RECENT DEVELOPMENTS 193
16.9 DATABRICKS 194
16.9.1 COMPANY SNAPSHOT 194
16.9.2 SOLUTION PORTFOLIO 194
16.9.3 RECENT DEVELOPMENTS 195
16.10 DELPHIN TECHNOLOGY AG 196
16.10.1 COMPANY SNAPSHOT 196
16.10.2 SOLUTION PORTFOLIO 196
16.10.3 RECENT DEVELOPMENTS 196
16.11 DEVART 197
16.11.1 COMPANY SNAPSHOT 197
16.11.2 PRODUCT PORTFOLIO 197
16.11.3 RECENT DEVELOPMENTS 198
16.12 EASYSOFT LIMITED. 199
16.12.1 COMPANY SNAPSHOT 199
16.12.2 SOLUTION PORTFOLIO 199
16.12.3 RECENT DEVELOPMENTS 200
16.13 EGENIX.COM SOFTWARE, SKILLS AND SERVICES GMBH 201
16.13.1 COMPANY SNAPSHOT 201
16.13.2 SOLUTION PORTFOLIO 201
16.13.3 RECENT DEVELOPMENT 201
16.14 FAIRCOM CORPORATION 202
16.14.1 COMPANY SNAPSHOT 202
16.14.2 SOLUTION PORTFOLIO 202
16.14.3 RECENT DEVELOPMENTS 203
16.15 MARIADB 204
16.15.1 COMPANY SNAPSHOT 204
16.15.2 REVENUE ANALYSIS 204
16.15.3 PRODUCT PORTFOLIO 205
16.15.4 RECENT DEVELOPMENTS 205
16.16 MONGODB, INC. 206
16.16.1 COMPANY SNAPSHOT 206
16.16.2 REVENUE ANALYSIS 206
16.16.3 SOLUTION PORTFOLIO 207
16.16.4 RECENT DEVELOPMENTS 207
16.17 NEXUSQA PTY LTD 208
16.17.1 COMPANY SNAPSHOT 208
16.17.2 SOLUTION PORTFOLIO 208
16.17.3 RECENT DEVELOPMENT 208
16.18 OPENLINK SOFTWARE 209
16.18.1 COMPANY SNAPSHOT 209
16.18.2 SOLUTION PORTFOLIO 209
16.18.3 RECENT DEVELOPMENTS 210
16.19 PROGRESS SOFTWARE CORPORATION 211
16.19.1 COMPANY SNAPSHOT 211
16.19.2 REVENUE ANALYSIS 211
16.19.3 SOLUTION PORTFOLIO 212
16.19.4 RECENT DEVELOPMENTS 212
16.20 SAS INSTITUTE INC. 213
16.20.1 COMPANY SNAPSHOT 213
16.20.2 SOLUTION PORTFOLIO 213
16.20.3 RECENT DEVELOPMENTS 214
17 QUESTIONNAIRE 215
18 RELATED REPORTS 219

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