TABLE OF CONTENTS
1 INTRODUCTION 29
1.1 OBJECTIVES OF THE STUDY 29
1.2 MARKET DEFINITION 29
1.3 OVERVIEW OF EUROPE INFLUENCER MARKETING PLATFORM MARKET 29
1.4 CURRENCY AND PRICING 30
1.5 LIMITATIONS 31
1.6 MARKETS COVERED 31
2 MARKET SEGMENTATION 35
2.1 MARKETS COVERED 35
2.2 GEOGRAPHICAL SCOPE 36
2.3 YEARS CONSIDERED FOR THE STUDY 36
2.4 DBMR TRIPOD DATA VALIDATION MODEL 37
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 40
2.6 DBMR MARKET POSITION GRID 41
2.7 END USER COVERAGE GRID 43
2.8 MULTIVARIATE MODELING 44
2.9 OFFERING TIMELINE CURVE 44
2.10 SECONDARY SOURCES 45
2.11 ASSUMPTIONS 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 49
4.1 TECHNOLOGICAL TRENDS 50
4.1.1 AI INTEGRATED TOOLS 50
4.1.2 DATA ANALYTICS TOOLS 50
4.1.3 INFLUENCER MANAGEMENT SYSTEMS 50
4.2 PORTER'S FIVE FORCE ANALYSIS 51
4.3 BRAND ANALYSIS 52
4.4 TOP WINNING STRATEGIES 53
4.4.1 DEFINE YOUR MARKETING GOALS AND BUDGET 53
4.4.2 CHOOSE YOUR TYPE OF CAMPAIGN AND KEY MESSAGING 53
4.4.3 QUALIFY INFLUENCERS AND START THE OUTREACH PROCESS 53
4.4.4 MANAGE YOUR INFLUENCER CAMPAIGNS 54
4.4.5 TRACK YOUR RESULTS AND REFINE YOUR STRATEGY 55
4.5 VALUE CHAIN ANALYSIS 56
4.6 ECOSYSTEM MARKET MAP 57
5 MARKET OVERVIEW 59
5.1 DRIVERS 61
5.1.1 INCREASE IN SOCIAL MEDIA USERS ACROSS THE GLOBE 61
5.1.2 GROWTH IN THE TREND OF INFLUENCERS MARKETING CAMPAIGNS 63
5.1.3 RAPID GROWTH IN FEATURES OF INFLUENCER MARKETING PLATFORMS 63
5.2 RESTRAINTS 64
5.2.1 HIGH COST ASSOCIATED WITH INFLUENCER MARKETING PLATFORM 64
5.2.2 MISTRUST AMONG CONSUMERS REGARDING ONLINE ADVERTISEMENT 65
5.3 OPPORTUNITIES 66
5.3.1 INCREASE IN TECHNOLOGICAL ADVANCEMENT IN INFLUENCER MARKETING PLATFORM 66
5.3.2 HIGH INVESTMENT FROM PRIVATE BUSINESSES INTO INFLUENCER MARKETING PLATFORM 66
5.3.3 INCREASE IN PARTNERSHIP, ACQUISITION, AND COLLABORATION AMONG MARKET PLAYERS 67
5.4 CHALLENGES 68
5.4.1 NEGATIVE AFFECT OF SOCIAL MEDIA INFLUENCERS 68
5.4.2 INABILITY TO MEASURE ONLINE MARKETING EFFECTIVENESS 68
6 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING 70
6.1 OVERVIEW 71
6.2 SOLUTIONS 72
6.3 SERVICES 72
6.3.1 CONSULTING 73
6.3.2 SUPPORT & MAINTENANCE 73
6.3.3 DEPLOYMENT & INTEGRATION 73
7 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION 74
7.1 OVERVIEW 75
7.2 SEARCH & DISCOVERY 76
7.3 ANALYTICS & REPORTING 76
7.4 CAMPAIGN MANAGEMENT 77
7.5 COMPLIANCE MANAGEMENT 77
7.6 OTHERS 77
8 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE 78
8.1 OVERVIEW 79
8.2 LARGE SCALE ORGANIZATIONS 80
8.3 MEDIUM SCALE ORGANIZATIONS 80
8.4 SMALL SCALE ORGANIZATIONS 81
9 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY END USER 82
9.1 OVERVIEW 83
9.2 FASHION & LIFESTYLE 84
9.2.1 SOLUTIONS 85
9.2.2 SERVICES 85
9.2.2.1 CONSULTING 85
9.2.2.2 SUPPORT & MAINTENANCE 85
9.2.2.3 DEPLOYMENT & INTEGRATION 85
9.3 RETAIL & CONSUMER GOODS 86
9.3.1 SOLUTIONS 86
9.3.2 SERVICES 87
9.3.2.1 CONSULTING 87
9.3.2.2 SUPPORT & MAINTENANCE 87
9.3.2.3 DEPLOYMENT & INTEGRATION 87
9.4 HEALTHINESS & WELLNESS 87
9.4.1 SOLUTIONS 88
9.4.2 SERVICES 88
9.4.2.1 CONSULTING 88
9.4.2.2 SUPPORT & MAINTENANCE 88
9.4.2.3 DEPLOYMENT & INTEGRATION 89
9.5 BFSI 89
9.5.1 SOLUTIONS 89
9.5.2 SERVICES 90
9.5.2.1 CONSULTING 90
9.5.2.2 SUPPORT & MAINTENANCE 90
9.5.2.3 DEPLOYMENT & INTEGRATION 90
9.6 TRAVEL & TOURISM 91
9.6.1 SOLUTIONS 91
9.6.2 SERVICES 92
9.6.2.1 CONSULTING 92
9.6.2.2 SUPPORT & MAINTENANCE 92
9.6.2.3 DEPLOYMENT & INTEGRATION 92
9.7 AD-TECH 92
9.7.1 SOLUTIONS 93
9.7.2 SERVICES 93
9.7.2.1 CONSULTING 93
9.7.2.2 SUPPORT & MAINTENANCE 93
9.7.2.3 DEPLOYMENT & INTEGRATION 93
9.8 AGENCIES & PUBLIC RELATIONS 94
9.8.1 SOLUTIONS 94
9.8.2 SERVICES 94
9.8.2.1 CONSULTING 95
9.8.2.2 SUPPORT & MAINTENANCE 95
9.8.2.3 DEPLOYMENT & INTEGRATION 95
9.9 OTHERS 95
9.9.1 SOLUTIONS 96
9.9.2 SERVICES 96
9.9.2.1 CONSULTING 96
9.9.2.2 SUPPORT & MAINTENANCE 96
9.9.2.3 DEPLOYMENT & INTEGRATION 96
10 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY 97
10.1 EUROPE 97
10.1.1 GERMANY 102
10.1.2 U.K. 108
10.1.3 FRANCE 114
10.1.4 ITALY 120
10.1.5 SPAIN 126
10.1.6 TURKEY 132
10.1.7 RUSSIA 138
10.1.8 NETHERLAND 144
10.1.9 BELGIUM 150
10.1.10 SWITZERLAND 156
10.1.11 DENMARK 162
10.1.12 SWEDEN 168
10.1.13 POLAND 174
10.1.14 NORWAY 180
10.1.15 FINLAND 186
10.1.16 REST OF EUROPE 192
11 EUROPE INFLUENCER MARKETING PLATFORM MARKET: COMPANY LANDSCAPE 193
11.1 COMPANY SHARE ANALYSIS: EUROPE 193
12 SWOT ANALYSIS 194
13 COMPANY PROFILING 195
13.1 QUOTIENT TECHNOLOGY INC. 195
13.1.1 COMPANY SNAPSHOT 195
13.1.2 REVENUE ANALYSIS 195
13.1.3 PRODUCT PORTFOLIO 196
13.1.4 RECENT DEVELOPMENTS 196
13.2 IMPACT 197
13.2.1 COMPANY SNAPSHOT 197
13.2.2 SOLUTION PORTFOLIO 197
13.2.3 RECENT DEVELOPMENTS 197
13.3 BRANDWATCH 199
13.3.1 COMPANY SNAPSHOT 199
13.3.2 PRODUCT PORTFOLIO 199
13.3.3 RECENT DEVELOPMENTS 199
13.4 LAUNCHMETRICS 201
13.4.1 COMPANY SNAPSHOT 201
13.4.2 SOLUTION PORTFOLIO 201
13.4.3 RECENT DEVELOPMENTS 201
13.5 CAPTIV8 202
13.5.1 COMPANY SNAPSHOT 202
13.5.2 PRODUCT PORTFOLIO 202
13.5.3 RECENT DEVELOPMENT 202
13.6 ASPIRE 203
13.6.1 COMPANY SNAPSHOT 203
13.6.2 PRODUCT PORTFOLIO 203
13.6.3 RECENT DEVELOPMENTS 203
13.7 BUZZOOLE 205
13.7.1 COMPANY SNAPSHOT 205
13.7.2 SOLUTION PORTFOLIO 205
13.7.3 RECENT DEVELOPMENTS 205
13.8 GEMSSY TECHNOLOGIES SOCIEDAD LIMITADA (HEEPSY) 207
13.8.1 COMPANY SNAPSHOT 207
13.8.2 SOLUTION PORTFOLIO 207
13.8.3 RECENT DEVELOPMENTS 207
13.9 INFLUENCE4YOU 209
13.9.1 COMPANY SNAPSHOT 209
13.9.2 SOLUTION PORTFOLIO 209
13.9.3 RECENT DEVELOPMENTS 209
13.10 INFLUENCER 210
13.10.1 COMPANY SNAPSHOT 210
13.10.2 SOLUTION PORTFOLIO 210
13.10.3 RECENT DEVELOPMENTS 211
13.11 INSENSE 212
13.11.1 COMPANY SNAPSHOT 212
13.11.2 PRODUCT PORTFOLIO 212
13.11.3 RECENT DEVELOPMENTS 212
13.12 INTELLIFLUENCE 213
13.12.1 COMPANY SNAPSHOT 213
13.12.2 PRODUCT PORTFOLIO 213
13.12.3 RECENT DEVELOPMENTS 213
13.13 KLEAR 214
13.13.1 COMPANY SNAPSHOT 214
13.13.2 PRODUCT PORTFOLIO 214
13.13.3 RECENT DEVELOPMENTS 214
13.14 LEFTY 215
13.14.1 COMPANY SNAPSHOT 215
13.14.2 PRODUCT PORTFOLIO 215
13.14.3 RECENT DEVELOPMENTS 215
13.15 LINQIA, INC. 216
13.15.1 COMPANY SNAPSHOT 216
13.15.2 PRODUCT PORTFOLIO 216
13.15.3 RECENT DEVELOPMENTS 216
13.16 MAVRCK 217
13.16.1 COMPANY SNAPSHOT 217
13.16.2 SOLUTION PORTFOLIO 217
13.16.3 RECENT DEVELOPMENTS 217
13.17 OBVIOUS.LY 219
13.17.1 COMPANY SNAPSHOT 219
13.17.2 PRODUCT PORTFOLIO 219
13.17.3 RECENT DEVELOPMENT 219
13.18 ONALYTICA 220
13.18.1 COMPANY SNAPSHOT 220
13.18.2 PRODUCT PORTFOLIO 220
13.18.3 RECENT DEVELOPMENTS 221
13.19 ROLIQUE - SOFTWARE DEVELOPMENT COMPANY 222
13.19.1 COMPANY SNAPSHOT 222
13.19.2 PRODUCT PORTFOLIO 222
13.19.3 RECENT DEVELOPMENTS 222
13.20 SOCIALEDGE, INC. 223
13.20.1 COMPANY SNAPSHOT 223
13.20.2 SOLUTION PORTFOLIO 223
13.20.3 RECENT DEVELOPMENTS 223
13.21 TAGGER MEDIA 224
13.21.1 COMPANY SNAPSHOT 224
13.21.2 PRODUCT PORTFOLIO 224
13.21.3 RECENT DEVELOPMENTS 224
13.22 TAKUMI 226
13.22.1 COMPANY SNAPSHOT 226
13.22.2 PRODUCT PORTFOLIO 226
13.22.3 RECENT DEVELOPMENTS 226
13.23 TRAACKR 228
13.23.1 COMPANY SNAPSHOT 228
13.23.2 PRODUCT PORTFOLIO 228
13.23.3 RECENT DEVELOPMENTS 228
13.24 UPFLUENCE 230
13.24.1 COMPANY SNAPSHOT 230
13.24.2 PRODUCT PORTFOLIO 230
13.24.3 RECENT DEVELOPMENTS 231
13.25 ZINE LTD. 232
13.25.1 COMPANY SNAPSHOT 232
13.25.2 PRODUCT PORTFOLIO 232
13.25.3 RECENT DEVELOPMENT 232
14 QUESTIONNAIRE 233
15 RELATED REPORTS 236

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