TABLE OF CONTENTS
1 INTRODUCTION 48
1.1 OBJECTIVES OF THE STUDY 48
1.2 MARKET DEFINITION 48
1.3 OVERVIEW OF THE EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET 48
1.4 LIMITATIONS 50
1.5 MARKETS COVERED 50
2 MARKET SEGMENTATION 53
2.1 MARKETS COVERED 53
2.2 GEOGRAPHICAL SCOPE 54
2.3 YEARS CONSIDERED FOR THE STUDY 55
2.4 CURRENCY AND PRICING 55
2.5 DBMR TRIPOD DATA VALIDATION MODEL 56
2.6 MULTIVARIATE MODELLING 59
2.7 PRODUCT TYPE LIFELINE CURVE 59
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 60
2.9 DBMR MARKET POSITION GRID 61
2.10 MARKET APPLICATION COVERAGE GRID 62
2.11 VENDOR SHARE ANALYSIS 63
2.12 SECONDARY SOURCES 64
2.13 ASSUMPTIONS 64
3 EXECUTIVE SUMMARY 65
4 PREMIUM INSIGHTS 68
4.1 PESTEL ANALYSIS 69
4.2 PORTER'S FIVE FORCES MODEL 70
4.3 NUMBER OF HOSPITALS ANALYSIS: EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET 71
4.4 PATENT ANALYSIS OF EUROPE ELECTROMAGNETIC TRACKING SYSTEMS 72
5 VALUE CHAIN ANALYSIS: EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET 74
6 INDUSTRY INSIGHTS FOR EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET 75
6.1 KEY PRICING STRATEGIES 75
6.1.1 PRODUCT INNOVATION 75
6.1.2 CONSUMER AWARENESS 75
6.1.3 A VAST NETWORK OF DISTRIBUTION 76
6.1.4 PARTNERSHIP BY MAJOR PLAYERS 76
6.1.5 IDENTIFICATION OF CUSTOMERS NEED FOR INNOVATIVE PRODUCTS 76
6.1.6 INCREASING SPECIFIC TACTICS FOR EVERY STEP 77
6.1.7 OTHERS 77
6.2 INTERVIEWS WITH MEDICAL DEVICES COMPANIES 77
6.3 INTERVIEWS WITH PHYSICIANS 78
6.4 INTERVIEWS WITH RESEARCH SCHOLAR 78
7 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET: REGULATIONS 80
8 MARKET OVERVIEW 84
8.1 DRIVERS 86
8.1.1 RISE IN DEMAND FOR VIRTUAL AND AUGMENTED REALITY TECHNOLOGY 86
8.1.2 GROWING USE OF ELECTROMAGNETIC TRACKING IN AEROSPACE AND DEFENSE 86
8.1.3 RISE IN COLLABORATION AND AGREEMENT OF ELECTROMAGNETIC TRACKING SYSTEMS MARKET PLAYERS WITH HOSPITALS AND OTHER MEDICAL SETTINGS 87
8.1.4 INCREASING DEMAND FOR ELECTROMAGNETIC SURGICAL NAVIGATION 88
8.2 RESTRAINTS 88
8.2.1 STRICT REGULATORY FRAMEWORKS 88
8.2.2 RISK ASSOCIATED WITH HIGH-DOSE RADIATION EXPOSURE 89
8.2.3 HIGH COMPETITION AMONG KEY PLAYERS 89
8.3 OPPORTUNITIES 90
8.3.1 INCREASING APPLICATION OF ELECTROMAGNETIC TRACKING SYSTEMS IN HEALTHCARE 90
8.3.2 GROWING INVESTMENT BY THE GOVERNMENT AND PRIVATE SECTOR 90
8.3.3 ADVANCEMENT IN THE MANUFACTURING INDUSTRY 91
8.4 CHALLENGES 92
8.4.1 HIGH COST OF SYSTEMS 92
8.4.2 ERRORS ASSOCIATED WITH THE INTERFERENCE DURING THE USE OF AN ELECTROMAGNETIC TRACKING SYSTEM 92
9 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY PRODUCT TYPE 93
9.1 OVERVIEW 94
9.2 ORTHOPEDIC TRACKING SYSTEM 97
9.2.1 IMAGELESS ORTHOPEDIC SYSTEMS 98
9.2.2 RADIOGRAPHY ORTHOPEDIC SYSTEMS 98
9.2.3 CT-BASED ORTHOPEDIC SYSTEMS 98
9.2.4 FLUOROSCOPY-BASED NAVIGATION SYSTEMS 98
9.3 ENT TRACKING SYSTEM 98
9.3.1 OPTICAL SYSTEM 100
9.3.2 ELECTROMAGNETIC SYSTEM 100
9.3.3 HYBRID SYSTEM 100
9.4 CARDIAC TRACKING SYSTEMS 100
9.5 ELECTROPHYSIOLOGY TRACKING SYSTEMS 101
9.6 NEURONAVIGATION TRACKING SYSTEMS 102
9.6.1 OPTICAL SYSTEM 103
9.6.2 ELECTROMAGNETIC SYSTEM 103
9.7 DENTAL TRACKING SYSTEMS 103
9.8 OTHER SYSTEMS 104
10 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY TECHNOLOGY 106
10.1 OVERVIEW 107
10.2 OPTICAL NAVIGATION SYSTEMS 110
10.3 ELECTROMAGNETIC (EM) NAVIGATION SYSTEMS 110
10.4 HYBRID NAVIGATION SYSTEMS 111
10.5 FLUOROSCOPY BASED NAVIGATION SYSTEM 112
10.6 OTHERS 113
11 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY CONNECTIVITY 114
11.1 OVERVIEW 115
11.2 WIRED SYSTEMS 118
11.3 WIRELESS SYSTEMS 119
12 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY MANEUVERABILITY 120
12.1 OVERVIEW 121
12.2 6-DOF 124
12.3 5-DOF 124
12.4 OTHERS 125
13 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY END USER 126
13.1 OVERVIEW 127
13.2 HEALTHCARE FACILITIES 130
13.2.1 HOSPITALS 131
13.2.2 AMBULATORY SERVICE CENTERS 131
13.2.3 RESEARCH/ ACADEMIC INSTITUTIONS 131
13.3 MILITARY AND DEFENCE 131
13.4 INDUSTRIAL AUTOMATION 132
13.5 OTHERS 133
13.5.1 GAMING 134
13.5.2 MEDIA/PRODUCTION 134
13.5.3 SIMULATION AND TRAINING 134
13.5.4 OTHERS 135
14 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY APPLICATION 136
14.1 OVERVIEW 137
14.2 ORTHOPEDIC TRACKING SYSTEM 140
14.2.1 DIAGNOSTIC 141
14.2.2 INTERVENTIONAL 141
14.3 ENT TRACKING SYSTEM 141
14.3.1 DIAGNOSTIC 142
14.3.2 INTERVENTIONAL 142
14.4 CARDIAC TRACKING SYSTEMS 142
14.4.1 DIAGNOSTIC 143
14.4.2 INTERVENTIONAL 144
14.5 ELECTROPHYSIOLOGY TRACKING SYSTEMS 144
14.5.1 DIAGNOSTIC 145
14.5.2 INTERVENTIONAL 145
14.6 NEURONAVIGATION TRACKING SYSTEMS 145
14.6.1 DIAGNOSTIC 146
14.6.2 INTERVENTIONAL 146
14.7 DENTAL TRACKING SYSTEMS 146
14.7.1 DIAGNOSTIC 147
14.7.2 INTERVENTIONAL 147
14.8 OTHER SYSTEMS 148
15 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY DISTRIBUTION CHANNEL 149
15.1 OVERVIEW 150
15.2 DIRECT TENDER 153
15.3 RETAIL SALES 153
15.4 ONLINE SALES 154
16 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, BY REGION 155
16.1 EUROPE 156
16.1.1 GERMANY 167
16.1.2 FRANCE 173
16.1.3 U.K. 179
16.1.4 ITALY 185
16.1.5 SPAIN 191
16.1.6 RUSSIA 197
16.1.7 TURKEY 203
16.1.8 BELGIUM 209
16.1.9 NETHERLANDS 215
16.1.10 SWITZERLAND 221
16.1.11 REST OF EUROPE 227
17 EUROPE ELECTROMAGNETIC TRACKING SYSTEMS MARKET, COMPANY LANDSCAPE 228
17.1 COMPANY SHARE ANALYSIS: EUROPE 228
18 SWOT ANALYSIS 229
19 COMPANY PROFILE 230
19.1 TT ELECTRONICS 230
19.1.1 COMPANY SNAPSHOT 230
19.1.2 REVENUE ANALYSIS 230
19.1.3 COMPANY SHARE ANALYSIS 231
19.1.4 PRODUCT PORTFOLIO 231
19.1.5 RECENT DEVELOPMENT 231
19.2 NORTHERN DIGITAL INC 232
19.2.1 COMPANY SNAPSHOT 232
19.2.2 COMPANY SHARE ANALYSIS 232
19.2.3 PRODUCT PORTFOLIO 233
19.2.4 RECENT DEVELOPMENT 233
19.3 AMFITECH APS 234
19.3.1 COMPANY SNAPSHOT 234
19.3.2 COMPANY SHARE ANALYSIS 234
19.3.3 PRODUCT PORTFOLIO 235
19.3.4 RECENT DEVELOPMENT 235
19.4 RADWAVE TECHNOLOGIES INC. 236
19.4.1 COMPANY SNAPSHOT 236
19.4.2 COMPANY SHARE ANALYSIS 236
19.4.3 PRODUCT PORTFOLIO 237
19.4.4 RECENT DEVELOPMENT 237
19.5 OMMO TECHNOLOGIES 238
19.5.1 COMPANY SNAPSHOT 238
19.5.2 COMPANY SHARE ANALYSIS 238
19.5.3 PRODUCT PORTFOLIO 239
19.5.4 RECENT DEVELOPMENTS 239
19.6 POLHEMUS. 240
19.6.1 COMPANY SNAPSHOT 240
19.6.2 PRODUCT PORTFOLIO 240
19.6.3 RECENT DEVELOPMENTS 240
19.7 AUGMEDICS 241
19.7.1 COMPANY SNAPSHOT 241
19.7.2 PRODUCT PORTFOLIO 241
19.7.3 RECENT DEVELOPMENTS 241
19.8 B.BRAUN MELSUNGEN AG 242
19.8.1 COMPANY SNAPSHOT 242
19.8.2 REVENUE ANALYSIS 242
19.8.3 PRODUCT PORTFOLIO 243
19.8.4 RECENT DEVELOPMENT 243
19.9 BRAINLAB AG 244
19.9.1 COMPANY SNAPSHOT 244
19.9.2 PRODUCT PORTFOLIO 244
19.9.3 RECENT DEVELOPMENTS 244
19.10 CIRCINUS MEDICAL TECHNOLOGY. 245
19.10.1 COMPANY SNAPSHOT 245
19.10.2 PRODUCT PORTFOLIO 245
19.10.3 RECENT DEVELOPMENTS 245
19.11 ERGOSURG GMBH 246
19.11.1 COMPANY SNAPSHOT 246
19.11.2 PRODUCT PORTFOLIO 246
19.11.3 RECENT DEVELOPMENTS 246
19.12 FIAGON GMBH 247
19.12.1 COMPANY SNAPSHOT 247
19.12.2 PRODUCT PORTFOLIO 247
19.12.3 RECENT DEVELOPMENTS 247
19.13 HEAL FORCE 248
19.13.1 COMPANY SNAPSHOT 248
19.13.2 PRODUCT PORTFOLIO 248
19.13.3 RECENT DEVELOPMENTS 248
19.14 KARL STORZ SE & CO. KG. 249
19.14.1 COMPANY SNAPSHOT 249
19.14.2 PRODUCT PORTFOLIO 249
19.14.3 RECENT DEVELOPMENTS 249
19.15 KONINKLIJKE PHILIPS N.V. 250
19.15.1 COMPANY SNAPSHOT 250
19.15.2 REVENUE ANALYSIS 250
19.15.3 PRODUCT PORTFOLIO 251
19.15.4 RECENT DEVELOPMENT 251
19.16 MEDACTA INTERNATIONAL 252
19.16.1 COMPANY SNAPSHOT 252
19.16.2 REVENUE ANALYSIS 252
19.16.3 PRODUCT PORTFOLIO 253
19.16.4 RECENT DEVELOPMENT 253
19.17 MEDICAL DEVICE BUSINESS SERVICES, INC. 254
19.17.1 COMPANY SNAPSHOT 254
19.17.2 PRODUCT PORTFOLIO 254
19.17.3 RECENT DEVELOPMENTS 254
19.18 MEDTRONIC 255
19.18.1 COMPANY SNAPSHOT 255
19.18.2 REVENUE ANALYSIS 255
19.18.3 PRODUCT PORTFOLIO 256
19.18.4 RECENT DEVELOPMENT 256
19.19 ORTHALIGN 257
19.19.1 COMPANY SNAPSHOT 257
19.19.2 PRODUCT PORTFOLIO 257
19.19.3 RECENT DEVELOPMENT 257
19.20 SIEMENS AG 258
19.20.1 COMPANY SNAPSHOT 258
19.20.2 REVENUE ANALYSIS 258
19.20.3 PRODUCT PORTFOLIO 259
19.20.4 RECENT DEVELOPMENT 259

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