TABLE OF CONTENTS
1 INTRODUCTION 61
1.1 OBJECTIVES OF THE STUDY 61
1.2 MARKET DEFINITION 61
1.3 OVERVIEW OF THE EUROPE CODING AND MARKING SYSTEMS MARKET 61
1.4 LIMITATION 62
1.5 MARKETS COVERED 63
2 MARKET SEGMENTATION 66
2.1 MARKETS COVERED 66
2.2 GEOGRAPHICAL SCOPE 67
2.3 YEARS CONSIDERED FOR THE STUDY 68
2.4 CURRENCY AND PRICING 68
2.5 DBMR TRIPOD DATA VALIDATION MODEL 69
2.6 TECHNOLOGY TYPE LIFELINE CURVE 72
2.7 MULTIVARIATE MODELING 73
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 74
2.9 DBMR MARKET POSITION GRID 76
2.10 MARKET APPLICATION COVERAGE GRID 77
2.11 DBMR MARKET CHALLENGE MATRIX 78
2.12 DBMR VENDOR SHARE ANALYSIS 79
2.13 SECONDARY SOURCES 80
2.14 ASSUMPTIONS 81
3 EXECUTIVE SUMMARY 82
4 PREMIUM INSIGHTS 85
4.1 PESTLE ANALYSIS 88
4.1.1 POLITICAL FACTORS 88
4.1.2 ECONOMIC FACTORS 89
4.1.3 SOCIAL FACTORS 89
4.1.4 TECHNOLOGICAL FACTORS 89
4.1.5 LEGAL FACTORS 89
4.1.6 ENVIRONMENTAL FACTORS 89
4.2 PORTER'S FIVE FORCES: 90
4.2.1 THREAT OF NEW ENTRANTS: 90
4.2.2 THREAT OF SUBSTITUTES: 91
4.2.3 CUSTOMER BARGAINING POWER: 91
4.2.4 SUPPLIER BARGAINING POWER: 91
4.2.5 INTERNAL COMPETITION (RIVALRY): 92
4.3 CLIMATE CHANGE SCENARIO 93
4.3.1 ENVIRONMENTAL CONCERNS 93
4.3.2 INDUSTRY RESPONSE 93
4.3.3 GOVERNMENTS ROLE 93
4.3.4 ANALYST RECOMMENDATION 93
4.4 OVERVIEW ON NEW MACHINES V/S CONSUMBALES SOLD 94
4.4.1 END USER INDUSTRIES 94
4.4.2 PRODUCT AND BATCH SIZE 94
4.4.3 TYPE OF PRINTING 95
4.4.4 TECHNOLOGICAL ADVANCEMENTS 95
4.5 LIST OF KEY BUYERS 97
4.6 PRODUCTION CONSUMPTION ANALYSIS 99
4.7 SUPPLY CHAIN ANALYSIS 100
4.7.1 OVERVIEW 100
4.7.2 LOGISTIC COST SCENARIO 100
4.7.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 100
4.8 TECHNOLOGICAL ADVANCEMENTS BY MANUFACTURERS 101
4.9 VENDOR SELECTION CRITERIA 102
4.10 RAW MATERIAL PRODUCTION COVERAGE 104
5 REGULATION COVERAGE 105
6 MARKET OVERVIEW 106
6.1 DRIVERS 108
6.1.1 RISING DEMAND IN THE AUTOMOTIVE INDUSTRY 108
6.1.2 INCREASING USE OF CODING AND MARKING SYSTEMS IN VARIOUS INDUSTRIES 108
6.2 RESTRAINT 109
6.2.1 HIGH COST OF CODING AND MARKING EQUIPMENT AND IMPROPER PRINTED CODES 109
6.3 OPPORTUNITIES 110
6.3.1 STRINGENT GOVERNMENT RULES FOR CODING AND MARKING SYSTEMS 110
6.3.2 INCREASING USE OF LASER CODING 110
6.4 CHALLENGES 111
6.4.1 HIGH INSTALLATION COST AND OPERATIONAL ERRORS 111
7 EUROPE CODING AND MARKING SYSTEMS MARKET, BY TECHNOLOGY TYPE 112
7.1 OVERVIEW 113
7.2 CONTINUOUS INKJET 114
7.3 LASER CODING 115
7.4 THERMAL INKJET 115
7.5 PIEZO 116
7.6 OTHERS 116
8 EUROPE CODING AND MARKING SYSTEMS MARKET, BY TYPE 117
8.1 OVERVIEW 118
8.2 SMALL CHARACTER INKJET PRINTERS 119
8.3 HIGH RESOLUTION INKJET PRINTERS 120
8.4 LARGE INKJET PRINTERS 120
8.5 LASER SYSTEMS AND SPRAY MARKET SYSTEMS 121
9 EUROPE CODING AND MARKING SYSTEMS MARKET, BY APPLICATION 122
9.1 OVERVIEW 123
9.2 SECONDARY 124
9.3 TERTIARY 125
9.4 PRIMARY 125
10 EUROPE CODING AND MARKING SYSTEMS MARKET, BY MATERIAL 126
10.1 OVERVIEW 127
10.2 PLASTICS 128
10.3 PAPER & CARDBOARD 129
10.4 METAL 129
10.5 WOOD 130
10.6 TEXTILES (EXCLUDING CARPET AND FLEECE) 130
10.7 FOILS 131
10.8 ORGANIC SURFACES 131
10.9 RUBBER 132
10.10 CARPET 132
10.11 FLEECE 133
10.12 OTHERS 133
11 EUROPE CODING AND MARKING SYSTEMS MARKET, BY NUMBER OF NOZZLES 134
11.1 OVERVIEW 135
11.2 SINGLE NOZZLE 136
11.3 MULTIPLE NOZZLES 137
12 EUROPE CODING AND MARKING SYSTEMS MARKET, BY END USE 138
12.1 OVERVIEW 139
12.2 FOOD & BEVERAGE 140
12.2.1 FOOD & BEVERAGE, BY TYPE 141
12.2.1.1 PACKAGED FOOD 141
12.2.1.2 DAIRY PRODUCTS 141
12.2.1.3 MEAT & POULTRY 141
12.2.1.4 FRUITS & VEGETABLES 141
12.2.1.5 PET FOOD & ANIMAL FEED 141
12.2.1.6 OTHERS 142
12.2.2 FOOD & BEVERAGE, BY TECHNOLOGY TYPE 142
12.2.2.1 THERMAL INKJET 142
12.2.2.2 CONTINUOUS INKJET 142
12.2.2.3 LASER CODING 142
12.2.2.4 PIEZO 142
12.2.2.5 OTHERS 142
12.2.3 FOOD & BEVERAGE, BY MATERIAL 143
12.2.3.1 PLASTICS 143
12.2.3.2 FOILS 143
12.2.3.3 PAPER & CARDBOARD 143
12.2.3.4 METAL 143
12.2.3.5 WOOD 144
12.2.3.6 RUBBER 144
12.2.3.7 TEXTILES (EXCLUDING CARPET AND FLEECE) 144
12.2.3.8 ORGANIC SURFACES 144
12.2.3.9 CARPET 144
12.2.3.10 FLEECE 144
12.2.3.11 OTHERS 144
12.3 PHARMACEUTICALS 145
12.3.1 PHARMACEUTICALS, BY TECHNOLOGY TYPE 145
12.3.1.1 THERMAL INKJET 145
12.3.1.2 CONTINUOUS INKJET 145
12.3.1.3 LASER CODING 146
12.3.1.4 PIEZO 146
12.3.1.5 OTHERS 146
12.3.2 PHARMACEUTICALS, BY MATERIAL 146
12.3.2.1 PAPER & CARDBOARD 146
12.3.2.2 PLASTICS 147
12.3.2.3 FOILS 147
12.3.2.4 METAL 147
12.3.2.5 TEXTILES (EXCLUDING CARPET AND FLEECE) 147
12.3.2.6 RUBBER 147
12.3.2.7 WOOD 147
12.3.2.8 ORGANIC SURFACES 147
12.3.2.9 CARPET 147
12.3.2.10 FLEECE 147
12.3.2.11 OTHERS 147
12.4 ELECTRICAL & ELECTRONICS 148
12.4.1 ELECTRICAL & ELECTRONICS, BY TECHNOLOGY TYPE 148
12.4.1.1 CONTINUOUS INKJET 148
12.4.1.2 THERMAL INKJET 148
12.4.1.3 LASER CODING 149
12.4.1.4 PIEZO 149
12.4.1.5 OTHERS 149
12.4.2 ELECTRICAL & ELECTRONICS, BY MATERIAL 149
12.4.2.1 PLASTICS 149
12.4.2.2 METAL 150
12.4.2.3 RUBBER 150
12.4.2.4 FOILS 150
12.4.2.5 WOOD 150
12.4.2.6 PAPER & CARDBOARD 150
12.4.2.7 ORGANIC SURFACES 150
12.4.2.8 TEXTILES (EXCLUDING CARPET AND FLEECE) 150
12.4.2.9 CARPET 150
12.4.2.10 FLEECE 150
12.4.2.11 OTHERS 151
12.5 AUTOMOTIVE & AEROSPACE 151
12.5.1 AUTOMOTIVE & AEROSPACE, BY TECHNOLOGY TYPE 151
12.5.1.1 CONTINUOUS INKJET 151
12.5.1.2 LASER CODING 152
12.5.1.3 THERMAL INKJET 152
12.5.1.4 PIEZO 152
12.5.1.5 OTHERS 152
12.5.2 AUTOMOTIVE & AEROSPACE, BY MATERIAL 152
12.5.2.1 RUBBER 153
12.5.2.2 METAL 153
12.5.2.3 PLASTICS 153
12.5.2.4 TEXTILES (EXCLUDING CARPET AND FLEECE) 153
12.5.2.5 CARPET 153
12.5.2.6 FLEECE 153
12.5.2.7 FOILS 153
12.5.2.8 PAPER & CARDBOARD 153
12.5.2.9 WOOD 153
12.5.2.10 ORGANIC SURFACES 154
12.5.2.11 OTHERS 154
12.6 PERSONAL CARE 154
12.6.1 PERSONAL CARE, BY TECHNOLOGY TYPE 154
12.6.1.1 CONTINUOUS INKJET 155
12.6.1.2 THERMAL INKJET 155
12.6.1.3 LASER CODING 155
12.6.1.4 PIEZO 155
12.6.1.5 OTHERS 155
12.6.2 PERSONAL CARE, BY MATERIAL 156
12.6.2.1 PLASTICS 156
12.6.2.2 PAPER & CARDBOARD 156
12.6.2.3 FOILS 156
12.6.2.4 METAL 156
12.6.2.5 RUBBER 157
12.6.2.6 TEXTILES (EXCLUDING CARPET AND FLEECE) 157
12.6.2.7 ORGANIC SURFACES 157
12.6.2.8 WOOD 157
12.6.2.9 CARPET 157
12.6.2.10 FLEECE 157
12.6.2.11 OTHERS 157
12.7 CONSTRUCTION 158
12.7.1 CONSTRUCTION, BY TECHNOLOGY TYPE 158
12.7.1.1 CONTINUOUS INKJET 158
12.7.1.2 LASER CODING 158
12.7.1.3 PIEZO 159
12.7.1.4 THERMAL INKJET 159
12.7.1.5 OTHERS 159
12.7.2 CONSTRUCTION, BY MATERIAL 159
12.7.2.1 METAL 159
12.7.2.2 WOOD 160
12.7.2.3 CARPET 160
12.7.2.4 PLASTICS 160
12.7.2.5 PAPER & CARDBOARD 160
12.7.2.6 RUBBER 160
12.7.2.7 TEXTILES (EXCLUDING CARPET AND FLEECE) 160
12.7.2.8 FOILS 160
12.7.2.9 FLEECE 160
12.7.2.10 ORGANIC SURFACES 160
12.7.2.11 OTHERS 160
12.8 CHEMICAL MANUFACTURING 161
12.8.1 CHEMICAL MANUFACTURING, BY TECHNOLOGY TYPE 161
12.8.1.1 CONTINUOUS INKJET 161
12.8.1.2 LASER CODING 162
12.8.1.3 THERMAL INKJET 162
12.8.1.4 PIEZO 162
12.8.1.5 OTHERS 162
12.8.2 CHEMICAL MANUFACTURING, BY MATERIAL 162
12.8.2.1 PLASTICS 163
12.8.2.2 RUBBER 163
12.8.2.3 METAL 163
12.8.2.4 PAPER & CARDBOARD 163
12.8.2.5 WOOD 163
12.8.2.6 FOILS 163
12.8.2.7 TEXTILES (EXCLUDING CARPET AND FLEECE) 163
12.8.2.8 ORGANIC SURFACES 163
12.8.2.9 CARPET 163
12.8.2.10 FLEECE 163
12.8.2.11 OTHERS 164
12.9 OTHERS 164
13 EUROPE CODING AND MARKING SYSTEMS MARKET, BY REGION 165
13.1 EUROPE 166
13.1.1 GERMANY 180
13.1.2 U.K. 190
13.1.3 FRANCE 201
13.1.4 RUSSIA 212
13.1.5 ITALY 222
13.1.6 SPAIN 232

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