TABLE OF CONTENTS
1 INTRODUCTION 22
1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.3 OVERVIEW OF ASIA-PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET 22
1.4 CURRENCY AND PRICING 24
1.5 LIMITATIONS 24
1.6 MARKETS COVERED 24
2 MARKET SEGMENTATION 27
2.1 MARKETS COVERED 27
2.2 YEARS CONSIDERED FOR THE STUDY 28
2.3 GEOGRAPHIC SCOPE 28
2.4 DBMR TRIPOD DATA VALIDATION MODEL 29
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 33
2.6 DBMR MARKET POSITION GRID 34
2.7 VENDOR SHARE ANALYSIS 36
2.8 MARKET APPLICATION COVERAGE GRID 37
2.9 MULTIVARIATE MODELLING 38
2.10 LOCATION CURVE 39
2.11 CHALLENGE MATRIX 40
2.12 SECONDARY SOURCES 41
2.13 ASSUMPTIONS 41
3 EXECUTIVE SUMMARY 42
4 PREMIUM INSIGHTS 45
4.1 PORTER'S FIVE FORCES MODEL 47
4.2 VALUE CHAIN ANALYSIS 48
4.2.1 OVERVIEW OF VALUE CHAIN ANALYSIS OF ASIA-PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET 48
4.2.2 PRIMARY ACTIVITIES 49
4.2.3 SUPPORTING ACTIVITIES 49
4.3 TECHNOLOGY ANALYSIS 50
5 MARKET OVERVIEW 51
5.1 DRIVERS 53
5.1.1 GROWING ADOPTION OF DIGITAL ADVERTISING IN THE ADVERTISING SECTOR AND INCREASE IN IMPACT ON THE AUDIENCE 53
5.1.2 INCREASE IN SPENDING ON PROGRAMMATIC ADVERTISING 54
5.1.3 GROWING FOCUS ON BUSINESS INTELLIGENCE 54
5.1.4 RAPID DIGITIZATION IN THE ADVERTISING INDUSTRY 55
5.1.5 TECHNOLOGICAL INNOVATIONS IN DISPLAY TECHNOLOGIES 56
5.2 RESTRAINTS 56
5.2.1 INCREASE IN ADOPTION OF MOBILE/ONLINE/BROADCAST ADVERTISEMENT 56
5.2.2 REGULATORY IMPLICATIONS FOR DIGITAL OUT OF HOME ADVERTISING 57
5.2.3 HIGH CAPITAL REQUIREMENTS 58
5.3 OPPORTUNITIES 58
5.3.1 RISING DEMAND FOR THE INTERNET OF THINGS (IOT) AND THE EMERGENCE OF THE CLOUD PLATFORM 58
5.3.2 GROWING USAGE OF VIRTUAL AND AUGMENTED REALITY 59
5.3.3 INCREASING ACCEPTANCE OF AUDIO-VISUAL TRANSIT ADVERTISING 59
5.3.4 EMERGENCE OF MOBILE LOCATION MARKETING 60
5.3.5 DEVELOPMENT OF SMART CITIES 60
5.4 CHALLENGES 60
5.4.1 DEVELOPING EQUIPMENT SUITABLE FOR ALL WEATHER CONDITIONS 60
5.4.2 HIGH AND REGULAR MAINTENANCE REQUIRED 61
6 ASIA-PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET, BY LOCATION 62
6.1 OVERVIEW 63
6.2 INDOOR 65
6.3 OUTDOOR 66
7 ASIA-PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET, BY PRODUCT 67
7.1 OVERVIEW 68
7.2 DIGITAL SCREEN 70
7.3 DIGITAL SIGNAGE 71
7.4 DIGITAL BILLBOARD 71
7.5 OTHERS 72
8 ASIA-PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET, BY APPLICATION 73
8.1 OVERVIEW 74
8.2 TRANSIT 76
8.2.1 SUBWAY 77
8.2.2 AIRPORT 77
8.2.3 BUS 78
8.2.4 CAB 78
8.2.5 RAIL 78
8.2.6 MOBILE & VEHICLES BILLBOARD 78
8.3 PUBLIC LOCATION BASED 79
8.3.1 MALLS 80
8.3.2 MOVIE THEATERS 80
8.3.3 PARKS 80
8.3.4 MUSEUMS 80
8.3.5 OTHERS 80
8.4 STREET FURNITURE 81
8.4.1 BUS SHELTER 82
8.4.2 STREET KIOSK 82
8.4.3 OTHERS 82
8.5 OTHERS 82
9 ASIA-PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET, BY END USE 83
9.1 OVERVIEW 84
9.2 RETAIL 87
9.2.1 DIGITAL SCREEN 88
9.2.2 DIGITAL SIGNAGE 88
9.2.3 DIGITAL BILLBOARD 88
9.2.4 OTHERS 88
9.3 FOOD & BEVERAGES 89
9.3.1 DIGITAL SCREEN 89
9.3.2 DIGITAL SIGNAGE 90
9.3.3 DIGITAL BILLBOARD 90
9.3.4 OTHERS 90
9.4 HEALTHCARE 90
9.4.1 DIGITAL SCREEN 91
9.4.2 DIGITAL SIGNAGE 91
9.4.3 DIGITAL BILLBOARD 92
9.4.4 OTHERS 92
9.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 92
9.5.1 DIGITAL SCREEN 93
9.5.2 DIGITAL SIGNAGE 93
9.5.3 DIGITAL BILLBOARD 93
9.5.4 OTHERS 94
9.6 PUBLIC SECTOR 94
9.6.1 DIGITAL SCREEN 95
9.6.2 DIGITAL SIGNAGE 95
9.6.3 DIGITAL BILLBOARD 95
9.6.4 OTHERS 95
9.7 GOVERNMENT 96
9.7.1 DIGITAL SCREEN 97
9.7.2 DIGITAL SIGNAGE 97
9.7.3 DIGITAL BILLBOARD 97
9.7.4 OTHERS 97
9.8 AUTOMOTIVE 98
9.8.1 DIGITAL SCREEN 99
9.8.2 DIGITAL SIGNAGE 99
9.8.3 DIGITAL BILLBOARD 99
9.8.4 OTHERS 99
9.9 EDUCATION 100
9.9.1 DIGITAL SCREEN 101
9.9.2 DIGITAL SIGNAGE 101
9.9.3 DIGITAL BILLBOARD 101
9.9.4 OTHERS 101
9.10 OTHERS 102
10 ASIA PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET, BY REGION 103
10.1 ASIA-PACIFIC 103
10.1.1 CHINA 108
10.1.2 JAPAN 113
10.1.3 SOUTH KOREA 118
10.1.4 AUSTRALIA 123
10.1.5 INDIA 128
10.1.6 THAILAND 133
10.1.7 SINGAPORE 138
10.1.8 PHILIPPINES 143
10.1.9 MALAYSIA 148
10.1.10 INDONESIA 153
10.1.11 VIETNAM 158
10.1.12 REST OF ASIA-PACIFIC 163
11 ASIA-PACIFIC AND GERMANY DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET, COMPANY LANDSCAPE 164
11.1 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 164
11.2 COMPANY SHARE ANALYSIS: GERMANY 165
12 SWOT ANALYSIS 166
13 COMPANY PROFILE 167
13.1 FOCUS MEDIA HOLDING LTD. 167
13.1.1 COMPANY SNAPSHOT 167
13.1.2 REVENUE ANALYSIS 168
13.1.3 PRODUCT PORTFOLIO 168
13.1.4 RECENT DEVELOPMENT 168
13.2 CLEAR CHANNEL OUTDOOR, LLC. 169
13.2.1 COMPANY SNAPSHOT 169
13.2.2 REVENUE ANALYSIS 169
13.2.3 PRODUCT PORTFOLIO 170
13.2.4 RECENT DEVELOPMENTS 170
13.3 STRER SE & CO. KGAA 171
13.3.1 COMPANY SNAPSHOT 171
13.3.2 REVENUE ANALYSIS 171
13.3.3 SERVICE PORTFOLIO 172
13.3.4 RECENT DEVELOPMENTS 172
13.4 JCDECAUX SE 173
13.4.1 COMPANY SNAPSHOT 173
13.4.2 REVENUE ANALYSIS 173
13.4.3 SOLUTION PORTFOLIO 174
13.4.4 RECENT DEVELOPMENTS 174
13.5 OOH!MEDIA LIMITED 176
13.5.1 COMPANY SNAPSHOT 176
13.5.2 REVENUE ANALYSIS 176
13.5.3 PRODUCT PORTFOLIO 177
13.5.4 RECENT DEVELOPMENTS 177
13.6 AOTO ELECTRONICS CO., LTD 179
13.6.1 COMPANY SNAPSHOT 179
13.6.2 PRODUCT PORTFOLIO 179
13.6.3 RECENT DEVELOPMENTS 180
13.7 BROADSIGN INTERNATIONAL, INC. 181
13.7.1 COMPANY SNAPSHOT 181
13.7.2 PRODUCT PORTFOLIO 181
13.7.3 RECENT DEVELOPMENTS 181
13.8 CLEVERTOUCH 183
13.8.1 COMPANY SNAPSHOT 183
13.8.2 PRODUCT PORTFOLIO 183
13.8.3 RECENT DEVELOPMENT 183
13.9 DAKTRONICS, INC. 184
13.9.1 COMPANY SNAPSHOT 184
13.9.2 REVENUE ANALYSIS 184
13.9.3 PRODUCT PORTFOLIO 185
13.9.4 RECENT DEVELOPMENTS 185
13.10 GOEN ASIA SYSTEMS SDN. BHD. 187
13.10.1 COMPANY SNAPSHOT 187
13.10.2 PRODUCT PORTFOLIO 187
13.10.3 RECENT DEVELOPMENT 187
13.11 GOLDBACH GERMANY GMBH 188
13.11.1 COMPANY SNAPSHOT 188
13.11.2 PRODUCT PORTFOLIO 188
13.11.3 RECENT DEVELOPMENTS 188
13.12 HIVESTACK INC. 190
13.12.1 COMPANY SNAPSHOT 190
13.12.2 PRODUCT PORTFOLIO 190
13.12.3 RECENT DEVELOPMENTS 190
13.13 LOCAD PTE.LTD 191
13.13.1 COMPANY SNAPSHOT 191
13.13.2 PRODUCT PORTFOLIO 191
13.13.3 RECENT DEVELOPMENTS 191
13.14 MVIX 192
13.14.1 COMPANY SNAPSHOT 192
13.14.2 PRODUCT PORTFOLIO 192
13.14.3 RECENT DEVELOPMENT 192
13.15 QMS MEDIA PTY LTD 193
13.15.1 COMPANY SNAPSHOT 193
13.15.2 PRODUCT PORTFOLIO 193
13.15.3 RECENT DEVELOPMENTS 193
13.16 SHARP NEC DISPLAY SOLUTIONS 195
13.16.1 COMPANY SNAPSHOT 195
13.16.2 PRODUCT PORTFOLIO 195
13.16.3 RECENT DEVELOPMENTS 195
13.17 TALON OUTDOOR 197
13.17.1 COMPANY SNAPSHOT 197
13.17.2 PRODUCT PORTFOLIO 197
13.17.3 RECENT DEVELOPMENTS 197
13.18 VISTAR MEDIA 199
13.18.1 COMPANY SNAPSHOT 199
13.18.2 PRODUCT PORTFOLIO 199
13.18.3 RECENT DEVELOPMENTS 199
13.19 VIVID CITY 200
13.19.1 COMPANY SNAPSHOT 200
13.19.2 PRODUCT PORTFOLIO 200
13.19.3 RECENT DEVELOPMENT 200
13.20 VYOMA 201
13.20.1 COMPANY SNAPSHOT 201
13.20.2 PRODUCT PORTFOLIO 201
13.20.3 RECENT DEVELOPMENTS 201
13.21 XTREME MEDIA PVT. LTD. 202
13.21.1 COMPANY SNAPSHOT 202
13.21.2 PRODUCT PORTFOLIO 202
13.21.3 RECENT DEVELOPMENTS 203
14 QUESTIONNAIRE 204
15 RELATED REPORTS 207

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